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Sashay Giveaway: Paddy Power Bingo Teams Up with Drag Race Stars in Five Hour Game Show

Creative 0 Add to collection

'Guess or Drag It Out' devised by VCCP sees the UK's top drag artistes give away a Mini Cooper

Sashay Giveaway: Paddy Power Bingo Teams Up with Drag Race Stars in Five Hour Game Show
Paddy Power and VCCP have today launched a new campaign for Paddy Power Bingo with a special Drag Race twist, which gives customers the chance to drive away in a brand new Mini Cooper.

Customers will need to correctly guess how many bingo balls can fit inside the car for a chance to win. Or, instead of guessing, contestants can count the balls. But Paddy Power Bingo will Drag It Out, by making contestants watch every last ball as they are placed inside the Mini Cooper during a 5 hour long Drag show. 

The film features RuPaul’s Drag race UK stars Baga Chipz, Vinegar Strokes and Divina De Campo.

Those tuning in for the endurance event can watch the Drag artists go head-to-head in a series of entertaining challenges, as they take turns in imitating certain toxic talk show hosts, WAGs in court and much more.

Kevin Masters, Creative Director said: "You can't move for competitions these days, so we wanted to take a traditional competition and give it a twist. 

"Instead of guessing how many balls are in a Mini, we challenged people to count them going in... but we wouldn't make it that easy. So we dragged it out to five hours with the help of the country’s best drag artists, including stars of RuPaul's Drag Race."  

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Client and campaign: Paddy Power Bingo - Guess or Drag It Out

Deputy ECD, VCCP Blue: Ross Neil

Creative Director: Kevin Masters

Creative Team: Jake Haynes / George Wait / Patrick Silla / Simon Allen

Agency Producers: Maxine Denton / Tara Struthers

Integrated Producer: Matt Hearn

Designer: Jordan Blood, Paul Brandreth

Photographer: Ed Roe

Photographer’s Agency: VCCP

Production Company: VCCP Kin & Bandicoot TV

Director: Tom Clarkson (Promo) & Justin Lennox Bradley (Film)

Producer: Tara Struthers (Promo) Sunny Bradbury (Film)

Post Production / Editor: David Fayinka; Robbie Brown; Anita Churcher

Sound Design: Alex Wilson Thame

Account Team: Philip Higham / Archie Tollast / Joe Humphries

Planning: Matthew Hayes, Tue, 22 Sep 2020 16:34:03 GMT