SapientNitro and Earphone Bully Confront the Bullies

 

Bullies get away with it when no-one talks, so what are you gonna to do about it? 

 

Well, SapientNitro's Sydney office created an innovative way to speak up against bullying with Earphone Bully. With the current generation glued to their earphones, Earphone Bully uses 3D sound to put you in the shoes of a silent victim, prompting people to take action. 

 

The recently launched website (http://www.earphonebully.org/) prepares kids for schoolyard bullies, giving people simple ways to speak up. This interactive experience is about empathy and understanding for bystanders, parents and bullies themselves. 

 

SapientNitro developed this experience in consultation with an anti-bullying professional and can be easily customized by organizations anywhere in the world to add their local support. In addition, Earphone Bully knows over 500 names, so when you share it with others, it will personalize the experience using your friend's name. 

 

Remember, Speak Up!

 

Creative Credits:

Director: Ralph van Dijk

Executive Creative Director: Nancy Hartley

Executive Creative Director: James Burchill

Producer: Lisa Lepore (Eardrum)

Producer: Melissa Ashman

Associate Creative Director/Art Director: Ralph Barnett

Associate Creative Director/Art Director: Cristian Staal

Senior Copywriter: Marianna Harvey

Digital Creative: Thomas Marcusson

Digital Creative: Dan Treichel

Sound: Michael Bates

Digital Project Manager: Mark McCarthy

Editor: Chad Twentyman

Designer: Derek Leong

Account Manager: Melissa Sealey