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Group745
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Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

SapientNitro and Earphone Bully Confront the Bullies

24/05/2012
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Bullies get away with it when no-one talks, so what are you gonna to do about it?

 

 
Bullies get away with it when no-one talks, so what are you gonna to do about it? 
 
Well, SapientNitro's Sydney office created an innovative way to speak up against bullying with Earphone Bully. With the current generation glued to their earphones, Earphone Bully uses 3D sound to put you in the shoes of a silent victim, prompting people to take action. 
 
The recently launched website (http://www.earphonebully.org/) prepares kids for schoolyard bullies, giving people simple ways to speak up. This interactive experience is about empathy and understanding for bystanders, parents and bullies themselves. 
 
SapientNitro developed this experience in consultation with an anti-bullying professional and can be easily customized by organizations anywhere in the world to add their local support. In addition, Earphone Bully knows over 500 names, so when you share it with others, it will personalize the experience using your friend's name. 
 
Remember, Speak Up!
 
Creative Credits:
Director: Ralph van Dijk
Executive Creative Director: Nancy Hartley
Executive Creative Director: James Burchill
Producer: Lisa Lepore (Eardrum)
Producer: Melissa Ashman
Associate Creative Director/Art Director: Ralph Barnett
Associate Creative Director/Art Director: Cristian Staal
Senior Copywriter: Marianna Harvey
Digital Creative: Thomas Marcusson
Digital Creative: Dan Treichel
Sound: Michael Bates
Digital Project Manager: Mark McCarthy
Editor: Chad Twentyman
Designer: Derek Leong
Account Manager: Melissa Sealey
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