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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
SAP Concur Humorously Depicts the Best Parts of Remote Working 
01/09/2020
Group745
Advertising Agency
New York, USA
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BBDO New York and Hungry Man director Dave Laden worked across time zones to bring to the campaign together
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Work-from-anywhere with SAP Concur solutions capabilities in its latest campaign. 

These solutions automate and streamline expenses and invoices, allowing users to submit and approve business finances from anywhere. The tools fuel efficiency, helping employees save time and allowing more visibility and control over corporate spending. 

When you think of common business expenses, travel-associated costs often come to mind. Most of America is working from home right now, but even in a world without business travel, SAP Concur solutions are more relevant than ever.  

Today the SAP Concur brand launched two new digital 15 second videos humorously depicting the best parts of remote working—like sunbathing in your driveway, enjoying some at-home pampering courtesy of your children, and of course, submitting your expenses from your phone…

The work was created with strategic and creative agency partner, BBDO New York. The films were shot remotely by Hungry Man director Dave Laden and a bare-bones crew in LA, with clients and agency teams spread across multiple time zones dialling in on Zoom. All casting and location approval were also done remotely and, the ‘Wellness’ spot features three members of a real family in order to avoid putting anyone in danger.

The campaign will run online-only and is aimed towards corporate financial decision makers.

SAP’s portfolio of business software has always been centered around enabling people to do their jobs better and more efficiently. Since the professional landscape has shifted due to Covid-19, SAP has adapted a new global, enterprise-wide campaign called ‘Together We Got This.’ The platform speaks to how SAP continues to stand by its customers and deliver tools to enable new and different ways of working, even from home. This latest SAP Concur campaign is just one example of that pivot. 


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