BBDO New York
Tue, 01 Sep 2020 11:46:39 GMT
Work-from-anywhere with SAP Concur solutions capabilities in its latest campaign.
These solutions automate and streamline expenses and invoices, allowing users to submit and approve business finances from anywhere. The tools fuel efficiency, helping employees save time and allowing more visibility and control over corporate spending.
When you think of common business expenses, travel-associated costs often come to mind. Most of America is working from home right now, but even in a world without business travel, SAP Concur solutions are more relevant than ever.
Today the SAP Concur brand launched two new digital 15 second videos humorously depicting the best parts of remote working—like sunbathing in your driveway, enjoying some at-home pampering courtesy of your children, and of course, submitting your expenses from your phone…
The work was created with strategic and creative agency partner, BBDO New York. The films were shot remotely by Hungry Man director Dave Laden and a bare-bones crew in LA, with clients and agency teams spread across multiple time zones dialling in on Zoom. All casting and location approval were also done remotely and, the ‘Wellness’ spot features three members of a real family in order to avoid putting anyone in danger.
The campaign will run online-only and is aimed towards corporate financial decision makers.
SAP’s portfolio of business software has always been centered around enabling people to do their jobs better and more efficiently. Since the professional landscape has shifted due to Covid-19, SAP has adapted a new global, enterprise-wide campaign called ‘Together We Got This.’ The platform speaks to how SAP continues to stand by its customers and deliver tools to enable new and different ways of working, even from home. This latest SAP Concur campaign is just one example of that pivot.
Creative Agency: BBDO New York
Chairman & Chief Creative Officer, Worldwide: David Lubars
Creative Director: Corey Rakowsky
Creative Director: Kleber Menezes
Art Director: Nicholas Choremi
Senior Copywriter: Jesse Langer
SVP, Group Executive Producer: Alex Gianni
Senior Producer: Jasmine Batista
Senior Business Affairs: Grace Kelly
EVP, Senior Account Director: Sascha Uzzell
VP, Account Director: Ann Kim
Account Manager: Jesse Schwartz
Account Executive: George Khandji
SVP, Group Planning Director: Marc Allen
Planning Director: Damon Garrett
Production Company: Hungry Man
Director: Dave Laden
Executive Producer: Caleb Dewart
Line Producer: Tina Densmore
Director of Photography: Corey Walter
Editorial Company: Mackcut
Studio Producer: Zoe Newman
Editor: Dave Koza
Engineer: Sam Shaffer
Flame Artist: Jimmy Hayhow
Music Company: APM
Music Producer: Julia Millison
Media Agency: PHD
Genres: Comedy, People, DialogueBBDO New York, Tue, 01 Sep 2020 11:46:39 GMT