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SAP Concur Humorously Depicts the Best Parts of Remote Working 

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BBDO New York and Hungry Man director Dave Laden worked across time zones to bring to the campaign together

SAP Concur Humorously Depicts the Best Parts of Remote Working 

Work-from-anywhere with SAP Concur solutions capabilities in its latest campaign. 

These solutions automate and streamline expenses and invoices, allowing users to submit and approve business finances from anywhere. The tools fuel efficiency, helping employees save time and allowing more visibility and control over corporate spending. 

When you think of common business expenses, travel-associated costs often come to mind. Most of America is working from home right now, but even in a world without business travel, SAP Concur solutions are more relevant than ever.  

Today the SAP Concur brand launched two new digital 15 second videos humorously depicting the best parts of remote working—like sunbathing in your driveway, enjoying some at-home pampering courtesy of your children, and of course, submitting your expenses from your phone…

The work was created with strategic and creative agency partner, BBDO New York. The films were shot remotely by Hungry Man director Dave Laden and a bare-bones crew in LA, with clients and agency teams spread across multiple time zones dialling in on Zoom. All casting and location approval were also done remotely and, the ‘Wellness’ spot features three members of a real family in order to avoid putting anyone in danger.

The campaign will run online-only and is aimed towards corporate financial decision makers.

SAP’s portfolio of business software has always been centered around enabling people to do their jobs better and more efficiently. Since the professional landscape has shifted due to Covid-19, SAP has adapted a new global, enterprise-wide campaign called ‘Together We Got This.’ The platform speaks to how SAP continues to stand by its customers and deliver tools to enable new and different ways of working, even from home. This latest SAP Concur campaign is just one example of that pivot. 

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Creative Agency: BBDO New York

Chairman & Chief Creative Officer, Worldwide: David Lubars

Creative Director: Corey Rakowsky

Creative Director: Kleber Menezes

Art Director: Nicholas Choremi

Senior Copywriter: Jesse Langer

SVP, Group Executive Producer: Alex Gianni 

Senior Producer: Jasmine Batista

Senior Business Affairs: Grace Kelly

EVP, Senior Account Director: Sascha Uzzell 

VP, Account Director: Ann Kim

Account Manager: Jesse Schwartz

Account Executive: George Khandji

SVP, Group Planning Director: Marc Allen

Planning Director: Damon Garrett


Production Company: Hungry Man

Director: Dave Laden

Executive Producer: Caleb Dewart

Line Producer: Tina Densmore

Director of Photography: Corey Walter


Editorial Company: Mackcut

Studio Producer: Zoe Newman

Editor: Dave Koza

Engineer: Sam Shaffer 

Flame Artist: Jimmy Hayhow


Music Company: APM

Music Producer: Julia Millison


Media Agency: PHD

Genres: Comedy, People, Dialogue

BBDO New York, Tue, 01 Sep 2020 11:46:39 GMT