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Santander "Movie Marathon”


Part of $200 million rebrand through Arnold WW

Santander "Movie Marathon”


Arnold Worldwide recently rebranded Santander recently by launching a 360 campaign which includes U.S. television and print advertising, sports sponsorships, new products, donations to nonprofits, a refreshed online presence, and commercials featuring actor Robert De Niro introducing a new product.


Santander has said that it will spend $200 million on the rebranding campaign, for signs, new furniture and carpeting at branches, advertising, new products, and upgrades to its mobile phone application.  As part of the rebranding campaign, Santander has also donated $100,000 to help restore the Hatch Memorial Shell on the Charles River Esplanade and signed on as the official bank sponsor of the Philadelphia Eagles football team.In other countries, Santander sponsors Formula 1 racing teams and soccer tournaments.


Agency: Arnold Worldwide 
Chief Creative Officer: Pete Favat
Creative Directors: John Kearse and Rob Kottkamp
Art Director: Matt Sharpe
Copywriter: Pete Shamon
Producer: Spring Clinton-Smith
Assistant Producer: Alex Saevitz
Business Affairs: Jen Wrentmore
Planners: Amie Owens and Marissa Kelley
Strategy: Lauren Murphy and Justin Stone
Marketing Producers: Barb Reilly, Karen Morales, Renee Herendeen and Allie Curtis
Production Company: O Positive
Production Company Executive Producer: Ralph Laucella
Production Company Producers: Marc Grill and Devon Clark
Director: Jim Jenkins
Editorial Company: Big Sky Edit
Editor: Chris Franklin
Sound Design: big sky/Heard city for record/mix
VFX: Big sky

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Genres: Animation

Categories: Finance, Banking, Mon, 11 Nov 2013 08:28:55 GMT