1 year ago
Santa’s preeminent position as King of Gifts is challenged by GameStop in a new holiday spot edited by Lucky Post’s Marc Stone for The Richards Group.
Poor Santa, he’s been scooped...and this realisation comes with a range of emotions as he spies on a happy family whose gifts have been delivered by GameStop. The end result is revealed in the spot’s title: Freak Out.
For Stone, the project was immensely appealing on many levels, starting with the hilarious concept’s twist on the Christmas spirit; presenting Santa’s rapid transformation from excitement to utter frustration was a creative challenge as joyful as the season. Perfectly performed by one very convincing Santa, the Christmas identity crisis is twistedly lighthearted. Lucky Post also delivered colour, sound design, graphics and finish – otherwise known as a complete post package. Santa would undoubtedly approve.
Colourist: Neil Anderson
Online: Dan Margules
Producer: Anne Strock
Audio Mixer: Scottie Richardson
Motion Graphics: Jake Odgers
Creative Agency: The Richards Group
Creative Group Head: Lynda Hodge, David Canright
Creatives: Chris Cannon, Sam Langford
Producer: Laurie Shannon
Director: David Thomas & Benjamin Hurst
Production Company: Community Films
Edit Company: Lucky Post
Editor: Marc Stone
Genres: Comedy, People
Categories: Gaming, Sports and LeisureLucky Post, 1 year ago