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Santa Dons a Leotard and Goes Full Christmas in ALDI Australia Campaign

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The highly-anticipated campaign developed by BMF will run on TV and online, supported by radio, OOH, catalogue, in store POS, website and social media

Santa Dons a Leotard and Goes Full Christmas in ALDI Australia Campaign
It’s been a bit of a year. The world’s tenser. Budgets are tighter. But it doesn’t have to end that way. Australians can still Christmas like it’s 2019, thanks to ALDI’s affordable Christmas range.

To lead the joyous respite from reality, ALDI via BMF, has once again enlisted the help of the big red fella. And he’s looking more curvaceous than ever.

Dantie van der Merwe and David Fraser, creative directors, BMF, commented: “The world seemed in need of a ridiculous escape, so it felt like a good time to reveal Santa’s hidden talents.”

General manager, BMF, Paul Coles, added: “This Christmas, more than any other, demands a gifting and gourmet extravaganza. With an exceptional festive range, at ALDI prices, you can definitely go large this Christmas.”

The integrated campaign has launched with brand films running on TV and longer formats running online, supported by radio, OOH, catalogue, in store POS, website and social.

The campaign will also live across a series of 15 second retail spots to showcase ALDI’s great prices across its quality range of Christmas products.

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Creative Agency: BMF

Chief Creative Officer: Alex Derwin

Creative Directors: David Fraser and Dantie van der Merwe

Creative Team: Emily Field and Kiah Nicholas

Designer: Matthew Hughes

Chief Strategy Officer: Christina Aventi

Group Strategy Director: Kinga Papp

Senior Strategic Planner: Kellie Box

General Manager: Paul Coles

Deputy Head of Account Management: Aisling Colley

Senior Account Director: Hayley Basham

Account Executive: Flora Fraser

Account Manager: India Gates

Head of TV: Jenny Lee-Archer

Agency Producer: Claire Seffrin

Director: Hamish Rothwell


Production Company: Good Oil

Executive Producer: Juliet Bishop

Producer: Tracey-Lee Permall

Post Production: Blockhead

VFX Supervisor: Jesse Meha

Editor: Lucas Baynes, ARC EDIT

Sound Production: Rumble Studios

Music Supervision – ‘Skwod’: Trailer Media

Composer: Elliott Wheeler, Turning Studios

DOP: Geoffrey Simpson

Production Company: Bantam

Content Director: Al Moore

Art Buyer: Basir Salleh

Photographer: Tom Wholohan

Producer: Audra Diciunas and Georgie Lineham

Head of Retouching: Rhiannon Jansma

Production Director: Julie Sorrell

Genres: Comedy

Categories: Supermarkets, Retail and Restaurants

BMF, Mon, 09 Nov 2020 01:51:25 GMT