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Saneel Radia and Ciro Sarmiento: Lecturers in El Ojo de Iberoamérica 2017

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Saneel Radia is Senior VP of Business Transformation for R / GA, has recently joined the agency to lead business consulting

Saneel Radia and Ciro Sarmiento: Lecturers in El Ojo de Iberoamérica 2017
El Ojo de Iberoamérica celebrates its first 20 years together with Ibero-American creativity and announces the brilliant minds of the advertising, marketing and communications industry worldwide that will be part of its outstanding cycle of conferences, workshops and awards.

Saneel Radia is Senior VP of Business Transformation for R / GA, has recently joined the agency to lead business consulting. Its job is to help customers develop new business models and devise brand strategies that conform to the Age of Connectivity.

In 2008 he served as Managing Partner of Denuo, a digital consultant for the Publicis Group, where he was the force behind Play, a Denuo division that became the marketing service for the world's largest and award-winning video game industry. While working there he founded the Alchemy practice, a reinterpretation of the creative department based on media sensitivity and insights. As of 2010, Saneel led the BBH Labs North American Office where he was a key player in BBH's first recognition of Agency of the Year at the 2012 Webby Awards. In 2013, he founded and managed Finch15, the Publicis Group Incubator , which was dedicated to creating new digital businesses for brands.

Customers he has helped throughout his career include Google, BMW, HP, P & G, VISA and Verizon, for whom he has worked in various positions as Media Director, Creative Director, Strategy Director and Innovacón Advisor. He has led teams of communication, product and business, with a focus on the concentration of all these branches. He is currently Founder and President of Greatest Good, a non-profit platform that allows leaders of different industries to donate their time to causes they feel passionate about.

Advertising Age recognized him as a "Twentysomething" and Mediaweek has been rated "Media Star" in the Non-Traditional category. His work has won numerous awards including recognitions at the Webby Awards, Cannes Lions, One Show Pencils, Most Contagious Awards, among others. A mind designed for business that is responsible for improving every day its dynamics to build a better future, and this year will participate as a lecturer of El Ojo de Iberoamerica, where he will share his vision on the new models to be adopted by the advertising industry.

With almost 20 years of experience in the United States and Latin America,  Ciro Sarmiento, Chief Creative Officer of Dieste and President of the United States Hispanic Creative Circle , is one of the most respected creatives in the industry. His work has been recognized in the biggest festivals in the world and has been jury in international festivals like D & AD, Clio and El Ojo de Iberoamérica.

He began his writing career at Ogilvy & Mather Colombia to creatively lead global brands such as Motorola, GlaxoSmithKline and Coca-Cola. In 2008 he returned to the United States and worked at LatinWorks as Creative Director for Bud Light, Domino's Pizza and Skittles. At this stage the agency was recognised by El Ojo de Iberoamérica on three occasions, 2008, 2010 and 2011, for its creative work as responsible for the Best Local Parts for Radio and TV. In 2011, along with Sergio Alcocer, consolidated the agency within the Ad Age ranking alongside agencies such as Crispin Porter + Bogusky. And that same year, Ciro achieved what no Latino creative had achieved to date: Win the first Golden Lion with a campaign for the Hispanic market. Hence the Oros multiplied in El Ojo, Cannes, New York Festivals,

In 2012 he joined Leo Burnett in Chicago as Creative Director for P & G and Kellogg's. In 2013 he also receives an arsenal of awards including the Lion of Cannes in the coveted Press category   for his client Procter & Gamble and in 2014 and in Dieste receives the Best Idea award for the Hispanic market of the United States. Currently, Ciro is the President of the Latino Creative Circle in the United States and is the Chief Creative Officer of Dieste, one of the most important and award-winning Multicultural Agencies, with a portfolio of clients such as Miller Lite, Goya Foods and AT & T, the largest advertiser from the country.

Ciro's vision as a creative has allowed him to stand out in the American market and be recognized as one of the most important Latinos for the Hispanic industry in the United States. A talent that has allowed him to succeed in a foreign market, this year he will share his experiences as a Hispanic creative leader in the United States in El Ojo de Iberoamérica. In addition to participating as a lecturer of El Ojo de Iberoamérica, Ciro adds this year the responsibility of  leading the Juries of El Ojo Radio 2017 .
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