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Sandwich Crusts & Castaway Conundrums in BMF's Latest Aldi Spots

22/09/2014
Agency
Sydney, Australia
32
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Rabbit Content's Jeff Low continues Aldi's foray into the bizarre through BMF

Following the success of a similar campaign in the UK, ALDI Australia has put their unique spin on price comparisons, with the newest in a series of spots from BMF, Sydney.

An ALDI spokesperson said: "The ALDI Exclusive brands are a key point of difference in the market, this campaign should increase awareness of the products in a humorous way.”

The campaign is running online and social together with in-store, catalogue and print.




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