Sandra Kapcic has been appointed CEO of Havas Creative Group Russia as of March 2019. In her new role, Sandra will focus on scaling up the business and diversifying the client portfolio of Havas Creative Group Russia, by bringing local and international clients.
Tara Erickson, who has headed the Moscow office since March 2014, will continue in her role until the end of May, after which she heads back home to the USA and continues with Havas Health & You New York.
Sandra is an accomplished specialist with over 20 years of expertise in advertising and publishing in Croatia, UK, Israel and Russia since 2011. She has worked in several agency groups, including Publicis, Lowe, BBDO and others across a wide variety of product categories and industries such as Megafon, M.Video, Gerber, Nike, T-mobile, Garnier, Cosmopolitan, Playboy, Grazia, Nestle, Sanofi, Sandoz, Bepanthen, Renne, Toyota, Yandex, Yota and many more. Prior to Havas, Sandra Kapcic worked since 2011 as client service director at Instinct (part of BBDO Moscow).
“We are proud of what the Havas Creative Group has accomplished over the past several years and we now look forward to building on this success for our next chapter with Sandra," said Tara Erickson. “Sandra brings with her a thorough knowledge of the Russian market and strong experience of successful collaboration with partners and agencies”.
“It is a great honor for me to become part of the Havas Worldwide and ADV Group,” said Sandra Kapcic. "The whole team greeted me warmly, I could see their wonderful energy and desire to move forward. And, as Frank Zappa said: "So many books, so little time" - we are waiting for intensive work and a lot of interesting tasks”.