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Sand Creates Majestically Beautiful Assassin’s Creed Origins Pre-Launch Film

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DDB Paris launches a dreamlike film for the return of Ubisoft’s iconic game

Sand Creates Majestically Beautiful Assassin’s Creed Origins Pre-Launch Film

Released on the 27th of October 2017 after several years of development, Assassin’s Creed Origins promises to be a true rebirth with a whole new fight system and a fascinating world, more open and unpredictable than ever before.

For the first time, this new episode takes us back to the roots of the brotherhood in Egypt, in the first century B.C. The country is threatened by civil war and the expansion of Roman Empire. The end of a 3000-year-old civilization is at stake. Those troubled times will give birth to a hero, Bayek. 

DDB° Paris had already started teasing the fans with Mystery Enemies, a scary series of short films. For its first pre-launch film, the agency chose to set the stage before the exhilarating fights, wars and conspiracies of the game. It’s a contemplative immersion into the world of Assassin’s Creed Origins, bathed in crepuscular light and carried by Max Richter’s music, especially re-orchestrated for the occasion. 

A tribute to ancient Egypt’s beauty as much as a metaphor of its frailty, the film shows the symbols and achievements of a whole civilization being swept away by the wind.
The end of this era will mark the beginning of the assassins’ history. DDB° Paris chose to explore their philosophy in a second film to be released mid-October.

From Sand will be released on September 29th  through digital media.


Advertiser : Ubisoft
Agency : DDB° Paris 
Executive Creative Director: Alexander KALCHEV
Art Director : Mickaël JACQUEMIN
Copywriter : Benoît OULHEN
Account Managers : Marie-Elise ARCHAMBAUD, Karl CÔME-CORNEILLE
Client Account Managers : Geoffroy SARDIN, Guillaume CARMONA, Clément PREVOSTO,
Justine TOXÉ
Game Advisor : Alban 404
Strategic Planning : Sébastien GENTY, Dominique CASTELLANO
Agency Producer : Quentin MOENNE-LOCCOZ
Production : Eddy
Producers : Lars WAGNER, Jean-Francois BOURREL
Studio : MPC N.Y
Director : Rob PETRIE
Sound Production : The
Music Supervisor : Alexandre RABIA
Composer : Max RICHTER

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Production Company

Production Company: Eddy

Producer: Lars Wagner, Jean-Francois Bourrel


Advertiser: Ubisoft

Post Production / VFX

Director: Rob Petrie

Post Production Company: MPC N.Y


Composer: Max Richter

Music Supervision: Alexandre Rabia

Sound Production: The

Creative Agency

Account Management: Geoffroy Sardin

Account Managers: Marie-Elise Archambaud, Karl CôMe-Corneille

Agency Production: Quentin Moenne-Loccoz

Art Director: MickaëL Jacquemin

Copywriter: BenoîT Oulhen

Creative Agency: DDB Paris

Executive Creative Director: Alexander Kalchev

Strategic Planner: SéBastien Genty, Dominique Castellano

Associate Creative Director: Alban 404 (Game Advisor)

DDB EMEA, Mon, 02 Oct 2017 11:25:57 GMT