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San Miguel Makes You Rethink Everything You Knew About Being Rich

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Blink Productions' Leila & Damien team with Pablo London for latest spot in the 'Find Your Rich' campaign

San Miguel Makes You Rethink Everything You Knew About Being Rich

Modern life would have you believe that 'wealth' and 'riches' need to involve money - lots of it, if you ever want to get anywhere near true happiness. San Miguel has teamed up with Pablo London to continue their campaign of proving that's not necessarily true.

The new film, directed by Leila & Damien de Blinkk at Blink Productions, puts a big fat question mark over the perceived worth of materialism, and encourages leading a life full of enriching experiences rather than grandiose golf games and a high stake in the stock market.

Part of the wider 'Find Your Rich' multi-channel campaign, the film will be accompanied by the third edition of the brand's annual Rich List, which celebrates unique people across the globe who strive for a different kind of wealth, as well as a social experiment to be carried out across the UK in August and September.

San Miguel - Find Your Rich
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Advertiser: Carlsberg

Brand: San Miguel

Post Production / VFX

Post Production Company: Freefolk

Colourist: Duncan Russell

Producer: Cheryl Payne


Sound Company: Wave

Creative Agency

Creative Agency: Pablo London

Producer: Anthony Le Breton

Production Company

Production Company: Blink

Executive Producer: Paul Weston

Director: Leila & Damien de Blinkk

DOP: Mathieu Plainfosse

Producer: Josh Smith

1st AD: Matthew Clark

Art Director: Guido Konijn


Music Supervision: Major Tom


Edit Company: Cut & Run

Editor: James Rose

Genres: Comedy

Categories: Beers, Alcoholic Beverages

Blink / Blinkink, Fri, 18 May 2018 13:45:36 GMT