The three fantastical films were produced by Gentleman Scholar with creative by Pitch
San Manuel Casino, the leading casino in Southern California, along with creative AOR Pitch and production company Gentleman Scholar, have launched the brand’s newest creative campaign, ‘All Thrill 3.0’, the latest iteration of their All Thrill campaign.
The campaign, set in a highly-virtual, almost dream-like world in which the casino games come to life, showcases the thrill and adrenaline rush of winning in order to personify the thrill of playing in SMC. The ‘All Thrill 3.0’ campaign allows SMC to remain top of mind to all guests when they’re ready to play and feel the thrill of winning, appealing not only to the older but also younger generations of players.
Pitch and Gentleman Scholar played key roles in the creation of the campaign, with Pitch leading the charge on creative development and execution alongside SMC, and Gentleman Scholar leading the production of the campaign. The 360 campaign includes TV, digital, OOH, print, radio and social components that will run in the local LA market.
This campaign also celebrates and showcases all of the amazing improvements that San Manuel has made this past year including a renovated second floor gaming experience and three new restaurant concepts featuring: George Lopez’s Chingon Kitchen, an expansion of its Rock & Brews Restaurant, founded by Kiss members Gene Simmons and Paul Stanley and a mouthwatering barbecue concept from award winning executive chef, Jerrold Brooks. SMC also is planning on adding a hotel to their casino in 2020, a $550 million investment that will include 500 rooms, a spa, pool and several restaurants, allowing SMC visitors to have a truly engaging experience.
“We’re excited to be working with our amazing partners at San Manuel Casino on another exciting iteration of the 'All Thrill' brand campaign, and we’re incredibly proud to be a part of this innovative team as they expand their offerings to continue appealing to their long-time loyal players, as well as new visitors,” said Rachel Spiegelman, CEO of Pitch. “Overall, we, along with our partners at San Manuel, wanted to showcase the brand’s unparalleled and elevated experience, both in gaming and in the positive effect and momentum they have created in their community.”