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San Diego Zoo Safari Park Celebrates 50 Years of Life-Changing Moments

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Latest campaign by David&Goliath celebrates how the park has inspired generations to make a different for wildlife

San Diego Zoo Safari Park Celebrates 50 Years of Life-Changing Moments

When you visit the San Diego Zoo Safari Park, every visit is different. And at any moment, you can experience something incredible—life-changing, even. These moments that can truly change a person’s perspective on the world are at the heart of the latest campaign by David&Goliath (D&G). Created for San Diego Zoo Wildlife Alliance (SDZWA), an international conservation organisation that operates the San Diego Zoo and the San Diego Zoo Safari Park, ‘A Moment Can Change a Lifetime’ campaign celebrates the Safari Park’s 50 years of creating these impactful moments experienced at the Safari Park that have inspired generations to make a difference for wildlife.

Whether it’s through an up-close-and-personal encounter with giraffes or an awe-inspiring experience with animals of the African savanna, young people have the chance to engage with nature’s great wildlife instead of wrapping themselves up in futile online activities. The campaign’s :30 hero spot ‘After Today’ highlights the dreams of conservation efforts that youths find after visiting the Safari Park, which is home to more than 3,600 animals and 1.3 million plants. One young girl wonders what it would be like to extract a Sumatran tiger’s fractured molar. Another youngster wants to save the northern white rhino from going extinct. No matter what their aspirations are, they all want to make a positive impact on the world.

“When you discover what the Safari Park has done for 50 years, and its impact on wildlife conservation, you naturally want to look back and reflect. But knowing the effect the Safari Park can have on future generations, we opted to look forward,” said Courtney Pulver, executive creative director of D&G. “When we visited the Park, we were all genuinely moved. We felt those moments and wanted to capture it on film. And inspire future conservationists.”

Additional campaign elements include :49, :30 and :15 cutdowns of the new brand manifesto, ‘A Moment Can Change a Lifetime,’ as well as a :30 radio spot. The campaign will run in local San Diego and Los Angeles TV, digital, organic and paid social, SDZWA-owned channels, and local and streaming radio.

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Agency

Agency: David&Goliath, LA

Founder & Creative Chairman: David Angelo

Chief Creative Officer: Ben Purcell

Chief of Social Impact: Blake Winfree

Executive Creative Director/Copy: Courtney Pulver

Executive Creative Director/Art: Rob Casillas

ACD / Copywriter: Marcos Botelho

Sr. Art Director: Israel Medeiros

Managing Director, Broadcast Production: Paul Albanese

Executive Broadcast Producer: Juliet Diamond

Executive Director, Brand Strategy & Purpose: Kristen Knape

Group Strategy Director: Jonathan Schultz

Strategist: Karl Blevins

President: Yumi Prentice

Managing Director: Jamie Simms

Account Director: Kelly Gray Marshall

Account Executive: Eric Brothers

Director of Business Affairs: Quynh-An Phan

Sr. Business Affairs Manager: Shay Davis

Senior Project Manager: Jon Cindric

Edit

Editorial House: Spinach

Managing Director: Adam Bright

Executive Producer: Jonathan Carpio

Post Producer: Nicole Haws

Editor: Juan Pablo Digenio

Assistant Editor: Jay Lee

Production

Production Company: Tool of North America

Director: Rudi Schwab

President: Dustin Callif

Managing Director: Nancy Hacohen

Sr. Executive Producer: Laura Macauley

Producer: Tyler Boylen

Audio

Audio: Margarita Mix Santa Monica

Sound Designer/Mixer: Nathan Dubin

Executive Producers: Whitney Morris & Paula Arnett

Operations Manager: Brian Frank

Visual Effects

Visual Effects: Spinach

Executive Producer: Adam Bright & Jonathan Carpio

Flame Artist: Carlos Morales

Producer: Ian Dawson

Music

Music by: Barking Owl

Composer: Barking Owl

Creative Director: Kelly Bayett

Producer: KC Dossett

Categories: Tourism, Sports and Leisure

David & Goliath, Thu, 26 May 2022 08:26:31 GMT