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Samsung's London Collage from Cheil Worldwide

Creative 293 Add to collection

Stardust creates psychedelic take on the Big Smoke

Samsung's London Collage from Cheil Worldwide

Stardust, the bicoastal integrated production and design firm, returns to its design roots in a brand-new piece for Samsung via Cheil Worldwide. One year after the re-launch of Stardust under new ownership, the studio returns to a very signature look, which defined the company and its voice for much of its 10-year history. 

 

Expressing a bold, graphic and even psychedelic visual extravaganza, lead by Creative Director/Director/Co-Owner Seth Epstein, Stardust worked closely with Cheil Worldwide Seoul, South Korea to bring to life this film for Samsung celebrating the launch of the new Samsung Galaxy Note and the new Samsung Gear. Since this piece was meant to run on billboards and OOH, the visuals had to drive viewers attention without the crutch of audio (though it has since been slated for broadcast due to the overwhelming response to the video). Created to play in London’s Piccadilly Square, the film showcases a range of iconic images referencing famous London people (The Beatles), places (Big Ben) and events. It intermittently follows a rock band and is integrated into wild abstract and interpretive design for a kaleidoscope-style journey through a graphic world of devilish fun.

 

“The moment we saw the agency boards and reference, Seth and I looked at each other and said, ‘That is simply classic Stardust,’” explains Managing Director/Co-Owner Dexton Deboree. “Exploring this creative approach had been something we had intentionally stayed away from. But literally, a week before this project came to us, we had both come to this place where we realized that we wanted to embrace the old as much as the new. Design, graphics, even over-the-top graphics are a part of the company’s DNA; and something we are proud to explore with as much enthusiasm as we do some of the new and more innovative concepts we are currently developing.”


Credits:
Client: Samsung
Spot Title: “Samsung Galaxy, London Collage”

Advertising Agency: Cheil Worldwide Seoul, South Korea
Group Creative Director: Kate Oh
Art Director: Taejin Im 
Producer: Leeseok Kim
Account Manager: James Han

Production/Design/Animation Company: Stardust
Managing Director/Co-Owner: Dexton Deboree
Creative Director/Director/Co-Owner: Seth Epstein
Executive Producer: Sue Lee
Director of Photography: Chris Walters
Line Producer: Scott Ludden
Producer: Melina Osornio
Art Director: Luis Salcedo
Lead Designer: Angela Ko
Designers: Karen To, Sun Lee
Animators/Compositors: Wilson Wu, Matthew Lane-Smith, Ash Wagers, Taekyu Kim, Andrew Tan, Joseph Andrade

Editorial Company: Stardust
Editors: Andrew Kmiek, August Miller

Music Credits:
Artist:
Palaye Royale

Performing their song:
"Get Higher"

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Cheil London, Thu, 09 Jan 2014 11:32:45 GMT