adam&eveDDB is launching a campaign for Samsung that celebrates a universal truth about giving that’s perfectly in tune with any holiday season.

The campaign, which breaks today, will run in multiple markets globally and includes a 60-second film that features a friendly and extremely diligent concierge in an apartment block preparing for the various holidays celebrated by its diverse range of residents. 

Sound-tracked by Ella Fitzgerald’s “Give a Little, Get a Little”, the film connects Samsung with the holiday spirit of togetherness and will be supported across all channels.

The media, which is handled by Starcom, has been built around the four holidays celebrated by the residents in the ad – Diwali, Hanukkah, Christmas and Chinese New Year – and will have bespoke content going live around each event. 

Noah Bernard, European Creative Director at Samsung, said: “The spirit of generosity is something that unites us all, especially during the holiday season. Our integrated campaign celebrates this universal truth and shows no matter where you are from in the world, the act of giving at this time of year is something we can all relate to.”

Richard Brim, Chief Creative Officer at adam&eveDDB, said: “The film tells a heart-warming story that celebrates the universal truth about giving and thinking about others during the holiday season.”