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Samsung Takes You on a Ride into the Upside Down in Netflix Collaboration from BBH USA

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'Stranger Nights' highlights Samsung's night mode technology by showing viewers what sights can be captured in the dark - even when filmed accidentally

Samsung Takes You on a Ride into the Upside Down in Netflix Collaboration from BBH USA

Ahead of the Volume 2 launch for the fourth season of Netflix's Stranger Things, the Samsung Galaxy S22 Ultra’s Nightography feature is making stranger nights even more epic. In a global collaboration, Samsung and Netflix are launching 'Stranger Nights', a short film created by BBH USA that highlights the night mode technology by showing viewers what sights can be captured in the dark—even when filmed accidentally. The campaign will launch globally and will have a large retail presence in stores like Best Buy, as well as a heavy focus in social and digital media.

Things Unseen

The global campaign - part of an ongoing collaboration between Netflix and Samsung - is designed to drive intrigue and conversation about both the new season of the show and the Galaxy S22 Ultra’s Nightography feature.

Evoking the cinematic quality of the hit series, the powerful film follows a young girl and her friends on a seemingly innocent night ride, accidentally capturing the Upside Down that’s lurking just beyond. Unaware that terrifying demo-monsters have been just a few feet behind, the girl arrives at a watch party to discover that the S22 Ultra in her back pocket had been recording the entire ride, revealing what’s been hiding in the darkness thanks to the phone’s innovative Nightography technology.

Capturing the Upside Down

Directed by Jonathan Entwistle - the creator, director, and producer of Netflix’s The End Of The F***ing World - the film launched on June 22, ahead of the highly anticipated return of Stranger Things Season 4, Volume 2, which launched on Netflix on July 1.

“I wanted to make this project feel more filmic than commercial,” said Entwistle. “The Samsung Galaxy S22 Ultra is integral to the idea, rather than just wedged-in at the end. It’s like the phone is a portal, through which we glimpse all the mythology and iconography of the Stranger Things realm as it stalks our oblivious young hero.”

Complete with demogorgons and Easter eggs from the fan favourite show, the film combines the best of both worlds for diehard fans of Stranger Things and the latest, premium mobile technology alike. 

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Amani Duncan : Chief Executive Office

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Estefanio Holtz: Group Creative Director

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Madeline Birkhold: Account Supervisor

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Megan Cullen: Senior Strategist

Viviana Molina Burbano: Senior Strategist

Daniella Vargas: Director of Business Affairs


Jonathan Entwistle: Director

Daniel Bergmann: President

Fran McGivern: Managing EP

Ari Schneiderman: Head of Production

Natalie Jacobson: Producer


Arturo Arroyo: Managing Director

Daniela Polo: Producer

Galo Olivares: Director of Photography

Fernanda Guerrero: Production Designer

Ximena "Sunshine" Ibarra: Key Make Up & Hair


Hadi Dahrouge: Producer

Rebecca Rice: Producer

Jérémy Dumetre: Post Producer

Thomas Boda: VFX Supervisor

Arnaud Richir: VFX Supervisor

Clemence Bol: Concept Artist

Adrien Delecroix: Matchmove Artist

Elora Fievet: Animator

Charline Parisot: Animator

Arnaud Richir: Lighting Artist

Djelloul Bekri: Houdini Artist

Lea Biscarat: Compositing Artist

Nicolas Kermel: Compositing Artist

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Elen Moalic: Compositing Artist

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Steve Gandolfi: Editor / Partner

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Drew Lang: Assistant Editor


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Sloan Alexander: Audio Mixer

MUSIC ARTIST: Keep Shelly In Athens

TRACK NAME: “Eternal”


Grant Spanier: Photographer

Maddie Spanier: Photographer/Manager

Genres: Storytelling, Visual VFX

Categories: Utilities, Phone

BBH USA (Los Angeles), Wed, 06 Jul 2022 13:52:06 GMT