Creative in association withGear Seven

Samsung Takes You on a Ride into the Upside Down in Netflix Collaboration from BBH USA

Advertising Agency
New York, USA
'Stranger Nights' highlights Samsung's night mode technology by showing viewers what sights can be captured in the dark - even when filmed accidentally

Ahead of the Volume 2 launch for the fourth season of Netflix's Stranger Things, the Samsung Galaxy S22 Ultra’s Nightography feature is making stranger nights even more epic. In a global collaboration, Samsung and Netflix are launching 'Stranger Nights', a short film created by BBH USA that highlights the night mode technology by showing viewers what sights can be captured in the dark—even when filmed accidentally. The campaign will launch globally and will have a large retail presence in stores like Best Buy, as well as a heavy focus in social and digital media.

Things Unseen

The global campaign - part of an ongoing collaboration between Netflix and Samsung - is designed to drive intrigue and conversation about both the new season of the show and the Galaxy S22 Ultra’s Nightography feature.

Evoking the cinematic quality of the hit series, the powerful film follows a young girl and her friends on a seemingly innocent night ride, accidentally capturing the Upside Down that’s lurking just beyond. Unaware that terrifying demo-monsters have been just a few feet behind, the girl arrives at a watch party to discover that the S22 Ultra in her back pocket had been recording the entire ride, revealing what’s been hiding in the darkness thanks to the phone’s innovative Nightography technology.

Capturing the Upside Down

Directed by Jonathan Entwistle - the creator, director, and producer of Netflix’s The End Of The F***ing World - the film launched on June 22, ahead of the highly anticipated return of Stranger Things Season 4, Volume 2, which launched on Netflix on July 1.

“I wanted to make this project feel more filmic than commercial,” said Entwistle. “The Samsung Galaxy S22 Ultra is integral to the idea, rather than just wedged-in at the end. It’s like the phone is a portal, through which we glimpse all the mythology and iconography of the Stranger Things realm as it stalks our oblivious young hero.”

Complete with demogorgons and Easter eggs from the fan favourite show, the film combines the best of both worlds for diehard fans of Stranger Things and the latest, premium mobile technology alike. 

Agency / Creative