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Samsung Takes You on a Ride into the Upside Down in Netflix Collaboration from BBH USA

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'Stranger Nights' highlights Samsung's night mode technology by showing viewers what sights can be captured in the dark - even when filmed accidentally

Samsung Takes You on a Ride into the Upside Down in Netflix Collaboration from BBH USA

Ahead of the Volume 2 launch for the fourth season of Netflix's Stranger Things, the Samsung Galaxy S22 Ultra’s Nightography feature is making stranger nights even more epic. In a global collaboration, Samsung and Netflix are launching 'Stranger Nights', a short film created by BBH USA that highlights the night mode technology by showing viewers what sights can be captured in the dark—even when filmed accidentally. The campaign will launch globally and will have a large retail presence in stores like Best Buy, as well as a heavy focus in social and digital media.

Things Unseen

The global campaign - part of an ongoing collaboration between Netflix and Samsung - is designed to drive intrigue and conversation about both the new season of the show and the Galaxy S22 Ultra’s Nightography feature.

Evoking the cinematic quality of the hit series, the powerful film follows a young girl and her friends on a seemingly innocent night ride, accidentally capturing the Upside Down that’s lurking just beyond. Unaware that terrifying demo-monsters have been just a few feet behind, the girl arrives at a watch party to discover that the S22 Ultra in her back pocket had been recording the entire ride, revealing what’s been hiding in the darkness thanks to the phone’s innovative Nightography technology.


Capturing the Upside Down

Directed by Jonathan Entwistle - the creator, director, and producer of Netflix’s The End Of The F***ing World - the film launched on June 22, ahead of the highly anticipated return of Stranger Things Season 4, Volume 2, which launched on Netflix on July 1.

“I wanted to make this project feel more filmic than commercial,” said Entwistle. “The Samsung Galaxy S22 Ultra is integral to the idea, rather than just wedged-in at the end. It’s like the phone is a portal, through which we glimpse all the mythology and iconography of the Stranger Things realm as it stalks our oblivious young hero.”

Complete with demogorgons and Easter eggs from the fan favourite show, the film combines the best of both worlds for diehard fans of Stranger Things and the latest, premium mobile technology alike. 

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Credits

CREATIVE AGENCY: BBH USA

Amani Duncan : Chief Executive Office

Rafa Rizuto: Chief Creative Officer

Helene Dick: Head of Strategy

Dan Wallace: Head of Account Management

Kasia Canning: Group Creative Director

Estefanio Holtz: Group Creative Director

Francesca Bonomi: Creative Director

Valeria Vanzulli: Creative Director

Isabella Ciardelli: Copywriter

Sofia Coelho: Art Director

John Connolly: Studio Manager

Sam Petersson: Group Executive Producer

Michael Petrucelly: Executive Producer

Miral Patel: Executive Producer

Shana Honig Horowitz: Group Account Director

Cam Thomas: Account Director

Madeline Birkhold: Account Supervisor

Cole Billik: Account Executive

Megan Cullen: Senior Strategist

Viviana Molina Burbano: Senior Strategist

Daniella Vargas: Director of Business Affairs

PRODUCTION COMPANY: Stink Films

Jonathan Entwistle: Director

Daniel Bergmann: President

Fran McGivern: Managing EP

Ari Schneiderman: Head of Production

Natalie Jacobson: Producer

PRODUCTION COMPANY: Habitant

Arturo Arroyo: Managing Director

Daniela Polo: Producer

Galo Olivares: Director of Photography

Fernanda Guerrero: Production Designer

Ximena "Sunshine" Ibarra: Key Make Up & Hair

POST PRODUCTION / VFX COMPANY: Mathematic

Hadi Dahrouge: Producer

Rebecca Rice: Producer

Jérémy Dumetre: Post Producer

Thomas Boda: VFX Supervisor

Arnaud Richir: VFX Supervisor

Clemence Bol: Concept Artist

Adrien Delecroix: Matchmove Artist

Elora Fievet: Animator

Charline Parisot: Animator

Arnaud Richir: Lighting Artist

Djelloul Bekri: Houdini Artist

Lea Biscarat: Compositing Artist

Nicolas Kermel: Compositing Artist

Edouard Koen: Compositing Artist

Elen Moalic: Compositing Artist

Julien Bourdier Martin: Motion Design Artist

Clement Germain: Flame Artist

EDITORIAL COMPANY: Cut & Run


Marcia Wigley: Executive Producer

Steve Gandolfi: Editor / Partner

Moss Eletreby: Editor

Drew Lang: Assistant Editor

MUSIC COMPANY: Human Music

James Wells: Executive Producer

Sloan Alexander: Audio Mixer

MUSIC ARTIST: Keep Shelly In Athens

TRACK NAME: “Eternal”


STILL PHOTOGRAPHY

Grant Spanier: Photographer

Maddie Spanier: Photographer/Manager

Genres: Storytelling, Visual VFX

Categories: Utilities, Phone

BBH USA (Los Angeles), Wed, 06 Jul 2022 13:52:06 GMT