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Samsung Says Bye to Big Pockets with Dr Denim Collaboration

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CHEP creates limited edition jeans designed exclusively for the Galaxy Z Flip3 to prove that Y2K style and flip phones are truly back in fashion

Samsung Says Bye to Big Pockets with Dr Denim Collaboration

Samsung Australia, in collaboration with one of Australia’s most beloved jeans brands, Dr Denim, have today announced the release of the ‘Z Flip Pocket Denim’, a limited edition run of jeans celebrating the unique folding form factor of the Galaxy Z Flip3.

The Limited Edition run of Z Flip Pocket Denim will feature only 450 pairs, designed by denim specialists Dr Denim, who are known for disrupting this classic wardrobe staple. The Z Flip Pocket Denim jeans retail for $1,499, with the Galaxy Z Flip3 included.


Samsung has partnered with Dr Denim to do away with bulky, unfashionable pockets, debuting jeans designed to snugly fit the new Galaxy Z Flip3, a device which folds to approximately half the size of a standard flat phone. Gone are the days of large, rectangular pockets that you can’t help but fill to the brim, Samsung and Dr Denim are declaring small, square pockets that better frame the legs the next big trend.

The perfect partner to a stylish, folding phone is a pair of equally stylish jeans that fit it perfectly, ensuring fashion lovers can have both style and practicality with a phone that perfectly fits into jeans without sticking out!.

Redesigned so that they exclusively fit the Galaxy Z Flip3, the Z Flip Pocket Denim jeans make big pockets a thing of the past. The campaign launch from CHEP is supported across film, digital, social and OOH.


Hayley Walton, head of brand marketing, Samsung Mobile, said: “Smartphones are often not pocket friendly, so we’ve leveraged Dr Denim’s style credentials to design jeans that shake up the pocket norm and perfectly  fit our compact Galaxy Z Flip3. Our Galaxy Z Flip3 users expect the very best in design and pocketability, and what better to accompany our premium phones than the perfect pair of bespoke jeans.”

Mattias Friberg from Dr Denim said: “We wanted to take a classic jean and rework it to create a modern and unique take on these signature jeans to show off the Galaxy Z Flip3. We feel the new Z Flip Pocket Denim is a welcome, if not limited, addition to the Dr Denim family and we’re thrilled to partner with Samsung to bring these garments to life.”

Fee Millist and Cass Jam, creative directors at CHEP, said: “These jeans give Galaxy Z Flip3 users a chance to flaunt their allegiance.”

Available in both men’s and women’s styles, Z Flip Pocket Denim can be purchased through Dr Denim’s website where the customer can choose the colour of their accompanying, Galaxy Z Flip3.

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Campaign Credits

Creative agency: CHEP

PR agency: Edelman

Design Partner: Dr Denim

Production company: Winifred

Photographer/Director: Pierre Toussaint

Executive Producer: Celia Nicholas

Offline Edit: The Editors

Online/VFX: Arc Edit

Sound: Rumble

Samsung Australia
Eric Chou - Director of Marketing
Tony Kolta - Head of Online
Kate Croft - Ecommerce Manager
Hayley Walton - Head of Brand Marketing IM
Alicia Malmur - Marketing Manager IM







Categories: Phones, Consumer Electronics

CHE Proximity, Mon, 01 Nov 2021 09:35:08 GMT