Samsung Partners with Amplify to Launch Music Competition and TikTok Docu-Series 'UNDSCVRD'

Samsung Electronics Australia has today announced UNDSCVRD, a nation-wide search for the country’s next up-and-coming recording artist that will also play out as a docu-style reality series on TikTok.

Presented by Samsung Galaxy, UNDSCVRD, has been developed in partnership with Australian production and talent agency, Amplify, and is the first of its kind, world-wide.

UNDSCVRD will document the journey of five aspiring musicians, recruited via TikTok, as they collaborate with industry leaders to produce their own original single and accompanying music video. The four-week video series taps into the popular vertical video format of TikTok and will be broadcast exclusively on the @UNDSCVRD_artist TikTok channel, with the first episode going live on Thursday 9 September, 2021.