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Samsung on 'The School the Tsunami Built'
11/12/2013
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Publication
London, UK
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Jam shares the heart-breaking true story of the widow who returned to Thailand to build a school
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Meet Trisha Silvers, whose inspiring and touching story of endurance, perseverance and goodwill has kickstarted the Broadbridge Foundation and Broadbridge Education Centre, a school she built after the in honour of her late husband, Mebourne AFL player Troy Broadbridge, who died in the tsunami that ravaged Thailand’s Phi Phi Island in 2004.

 
Trisha is the latest hero to star in Companion Stories, a series of series of short films created by Samsung that highlight individuals who go to great lengths to be fantastic companions from Samsung.

 
Troy and Trisha were married on 18 December 2004. On 26 December, while spending honeymooning in Phi Phi, Troy was swept out to sea by the tsunami. Though wracked by grief, Trisha returned to Thailand just two months later, resolved to do something to help the local residents, to honour the memory of Troy and to begin the healing process.

 
In the aftermath, she established the charitable Reach Broadbridge Fund and, with the help of Troy’s Melbourne Football Club teammates, built the Broadbridge Education Centre on Phi Phi.

 
Client: Samsung Mobile UK
Agency: Jam
Executive Creative Director: Wayne Deakin
Creative Director: Chris De Abreu
Head of Film: Drew Wolf
Lead Agency Producer: Veronica Saez
Creatives: Luke Norton, Drew Wolf
Community Manager: Sophie Mindell
Account Director: Juyong Kim
Head of Planning: Iain Matthews
Planner: Helen Spencer
Creative Service Director: James Pais
Project Manager: Adam Green
 
Production Company: Annex Films
Producers: Annex Films
Director: John X Carey
Editor: Annex Films
 

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