Samsung Mobile Spots Show How Fortniters Get Down
Spot from R/GA brings one the game's the victory dance into the real world
Samsung and R/GA recently created “Victory Dance,” a spontaneous dance-inducing campaign. Set to a thumping track by a little-known artist from the Dominican Republic and featuring a cameo from Ninja (the world’s number one Fortnite player) the work showcases the growing status of mobile gaming and underscores the rampant virality of Fortnite—the world’s most popular video game.
Mobile gaming has exploded amongst Samsung’s audience. To connect with the community and lead the charge in the space, R/GA helped Samsung partner with Fortnite to present the Samsung Note9 as the best phone for gaming.
Instead of a traditional brand advertising spot, R/GA brought one of the most popular and recognisable features of the game— the victory dance—into the real world. This spot aims to excites Fornite players, Samsung audiences, and influences popular culture at large.
“Victory Dance” is a moment of recognition for gamers on the go and shows the control and connectivity Samsung devices give mobile gamers.
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Producer: Fuad Abed
Production Service Company: THE LIFT
1st AD: Andrew Ward
Director: Torben Kjelstrup
DOP: Alwin Kuchler
Executive Producers: Ben Davies, Jay Wakefield
Head of Production: Ali Goldstone
Line Producer: Darrin Ball
President: Diane McArter
Production Company: FURLINED
Edit Company: WORK POST
Editor: Jono Griffith
Producer: Erica Thompson
Creative Agency: R/GA NY
Executive Creative Director: Nick Pringle
Executive Producer: Carol Pawley
VFX Company: BLACKSMITH VFX
Genres: Choreography, In-camera effects, Comedy, People
Categories: Phones, Consumer ElectronicsR/GA New York, Thu, 01 Nov 2018 19:51:15 GMT