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Samsung Mobile Spots Show How Fortniters Get Down

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Spot from R/GA brings one the game's the victory dance into the real world

Samsung Mobile Spots Show How Fortniters Get Down
Samsung and R/GA recently created “Victory Dance,” a spontaneous dance-inducing campaign. Set to a thumping track by a little-known artist from the Dominican Republic and featuring a cameo from Ninja (the world’s number one Fortnite player) the work showcases the growing status of mobile gaming and underscores the rampant virality of Fortnite—the world’s most popular video game.

Mobile gaming has exploded amongst Samsung’s audience. To connect with the community and lead the charge in the space, R/GA helped Samsung partner with Fortnite to present the Samsung Note9 as the best phone for gaming.

Instead of a traditional brand advertising spot, R/GA brought one of the most popular and recognisable features of the game— the victory dance—into the real world. This spot aims to excites Fornite players, Samsung audiences, and influences popular culture at large.

“Victory Dance” is a moment of recognition for gamers on the go and shows the control and connectivity Samsung devices give mobile gamers.

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Production Service

Producer: Fuad Abed

Production Service Company: THE LIFT

Production Company

1st AD: Andrew Ward

Director: Torben Kjelstrup

DOP: Alwin Kuchler

Executive Producers: Ben Davies, Jay Wakefield

Head of Production: Ali Goldstone

Line Producer: Darrin Ball

President: Diane McArter

Production Company: FURLINED


Edit Company: WORK POST

Editor: Jono Griffith

Producer: Erica Thompson

Creative Agency

Creative Agency: R/GA NY

Executive Creative Director: Nick Pringle

Executive Producer: Carol Pawley



Genres: Choreography, In-camera effects, Comedy, People

Categories: Phones, Consumer Electronics

R/GA New York, Thu, 01 Nov 2018 19:51:15 GMT