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Samsung: Le Bron "Alway On" and "At Home"


New work from 72andSunny see's brand and talent once more collaborate

Samsung: Le Bron "Alway On" and "At Home"



Samsung and LeBron James have collaborated once again to offer an intimate and inspiring glimpse into what drives the four-time NBA MVP.


In a new 2-minute spot, “LeBron: Always On”, and a :60 cutdown, "LeBron: At Home", Samsung and 72andSunny spotlight the life of LeBron James as he interacts with family and friends while using the latest technology – the Galaxy Note 3 and Galaxy Gear.  


The intense training sessions. The open, honest connection with fans. The constant quest to be a better husband, father and player. LeBron is the kind of guy that is always pushing to do more and experience more in order to get better. In other words, LeBron James is Always On, and Samsung Galaxy products power his journey. 

CLIENT: Samsung
AGENCY: 72andSunny
CREATIVE: CEO, Partner: John Boiler
ECD, Partner: Jason Norcross
ECD, Partner: Bryan Rowles
Creative Director: Peter Novosel
Writer: Jack Jensen
BRAND: Managing Director, Entertainment: James Townsend
Senior Brand Manager: Andy Silva
Brand Coordinator: Lauren Cole

Head of Film Production: Sam Baerwald
Executive Producer: Nicole Haase
Film Producer: Esther Perls
Film Coordinator: Jamie Glass

Director of Business Affairs: Christine Claussen 
Business Affairs Manager: Christina Rust
Business Affairs Manager: Saeyoung Kim
Business Affairs Coordinator: Lexie Papilion

PRODUCTION CO: Park Pictures
Director/DP: Lance Acord
EP: Mary Ann Marino & Jackie Kelman Bisbee
Producer: Caroline Kousidonis
Production Designer: Jason Hamilton

EDITORIAL: Arcade Edit
E.P. Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Editor Lebron: Always On - Paul Martinez
Editor Lebron: At Home - Christjan Jordan
Assistant Editors: Carmen Hu
Producer: Leslie Carthy

Post: Mission:
Managing Director: Michael Pardee
Creative Director: Rob Trent
Lead Flame Artist: Joey Brattesani
Flame Artist: Michael Vaglienty
Flame Artist: Jan Cilliers
Flame Artist: Katrina Salicrup
Flame Artist: Rob Winfield
Graphic Designer: Tony Meister
Graphic Designer: Aaron Benoit
VFX Producer: Ryan Meredith
VFX Producer: Stacy Kessler Aungst
VFX Coordinator: Kristina Thoegersen
Telecine: Executive Producer: LaRue Anderson
Colorist:Gregory Reese

AUDIOMIX: Play Studios:
Mixer: John Bolen
Executive Producer: Lauren Cascio
​Assistant: Hermann Thumann

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72andSunny LA, Wed, 30 Oct 2013 06:12:39 GMT