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Samsung India Teams Up with National Geographic Traveller India for First-Ever Underwater Expedition

29/06/2021
Group745
Advertising Agency
Gurugram, India
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Cheil India team up with National Geographic Explorer and Wildlife Filmmaker Malaika Vaz used Samsung’s flagship Galaxy S21 Ultra 5G smartphone to uncover the marine life of Fuvamulah, known as the Shark Island of Maldives
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Samsung, India’s most trusted smartphone brand, teamed up with National Geographic Traveller India to showcase Galaxy S21 Ultra 5G’s 8K Video Snap prowess. 8K Video Snap lets you pull out high resolution stills from a cinematic 8K video, so you don’t have to choose between capturing stills and videos. Using Galaxy S21 Ultra 5G’s 8K Video Snap feature, National Geographic Explorer and Wildlife Filmmaker Malaika Vaz captured the majestic and gentle Tiger Sharks in their natural habitat. Malaika dived deep off Fuvamulah, the shark island of the Maldives, also called the Island Paradise. 

This will be National Geographic Traveller India’s first-ever underwater expedition, captured using Galaxy S21 Ultra 5G’s pro-grade camera and flagship features. The journey video can be viewed on both Samsung India and National Geographic Traveller India’s social media channels starting today.

“We are excited to unveil yet another episode of an epic adventure with National Geographic Traveller India, shot using Galaxy S21 Ultra 5G. At Samsung, we believe in innovations that enable our consumers to do more. A first-of-its-kind camera with pro-grade 108MP lens and 8K video recording, Galaxy S21 Ultra 5G changes the way you shoot. With industry-first 8K Video Snap feature, photography enthusiasts now have the power to extract high-resolution stills from every second of an 8K video. The splendid marine beauty of the Shark Island in Maldives has been beautifully captured by Malaika on Galaxy S21 Ultra 5G,” said Aditya Babbar, senior director and head, mobile marketing, Samsung India.

#UncoverTheEpic 

As part of the #UncoverTheEpic campaign, National Geographic Explorer and Wildlife Filmmaker Malaika Vaz uncovered the beauty of Fuvamulah, the most splendid island of Maldives. The underwater video, with spectacular scenes of the marine life and the majestic Tiger Shark, one of the most dangerous predators of Shark Island, was shot using Galaxy S21 Ultra 5G. While Tiger Sharks prey on fish, they are both gentle and curious around humans. 

Using the incredible camera capabilities of Samsung’s flagship smartphone, Malaika Vaz captured the magnificent underwater scene in 8K and extracted high-resolution stills from the video. The video gives an insight into what it takes to swim with one of the most efficient predators underwater. 

“While filming underwater in the Maldives, I was surrounded by Tiger Sharks, Hawksbill Turtles, schools of fish and corals - and I was able to capture super high resolution video footage of these species almost effortlessly. Galaxy S21 Ultra 5G’s 8K Video Snap allowed me to focus on filming sharks - with the confidence that I would never miss an opportunity for a great set of images! As a National Geographic Explorer and filmmaker, I would say that my experience of filming on the Samsung Galaxy S21 Ultra 5G has been beyond special,” said Malaika Vaz, National Geographic explorer and wildlife filmmaker.

“We are thrilled to work with Samsung and National Geographic Traveller India for this unique concept. After the highly successful National Geographic magazine cover captured by Prasenjeet Yadav with 8K Video Snap feature, this first-ever underwater expedition shot on Galaxy S21 Ultra 5G is absolutely stunning. The idea is to introduce a new behaviour in the minds and hands of the consumer and to never worry about capturing the perfect still. Now shoot 8K videos and when the moment is over, grab high quality 8K stills from the video. We are delighted to see this grow,” said Emmanuel Upputuru, chief creative officer, Cheil India.

Galaxy S21 Ultra 5G’s Best-in-Class Camera Experience

With the most advanced pro-grade camera system, Galaxy S21 Ultra 5G users can capture stunning, studio-quality photos in various lightings and settings. 8K recording allows users to capture videos in stunning quality and turn their best candid moments into high-resolution stills with 8K Video Snap. 

The combination of anti-shake technology, 10x optical zoom and both laser and dual-pixel autofocus enables the cameras to produce results that rival those of high-end DSLRs. Galaxy S21 Ultra 5G has a quad rear camera that features an upgraded 108MP pro sensor, from which users can capture 12bit HDR photos with 64 times richer colour data and more than three times wider dynamic range. For the first time on a Galaxy smartphone, users can shoot in 4K at 60fps across all lenses including the front and the four rear four lenses.


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