Mon, 10 May 2021 13:08:00 GMT
Apart from the infamous Covid pandemic, monoliths were one of the events that took over the headlines in the past year, so Samsung teamed with Cheil Centrade to shed some light on the mysterious arrivals by creating their own – the Samsung monolith, sporting Galaxy S21’s unique camera module.
The arrival of an epic phone should be as epic as the device itself. So, Samsung hijacked the global symbol and gave it a communication and marketing meaning by making their monolith act like a reveal for all the other ones to launch the Galaxy S21.
Riding the wave on the monolith sightings from all over the world, they raised their very own in the heart of a Romania’s biggest ski slope, for skiers and riders to discover, share and interact with it.
The arrival caught traction, as influencers and Samsung brand ambassadors stormed to discover the monolith with their own eyes, capturing and creating engaging content for their communities.
But that didn’t end there. The Epic monolith was accessible to everyone who wanted to interact with it, through an AR filter with which users could experience the same #EpicArrival at home, using only their smartphone.view more - Creative
Advertiser: Samsung Romania
Creative Agency: Cheil Romania
Executive Creative Director: Mihai Gongu
Creative Director: Roxana Nita
Sr. Copywriter: Ionut Iordache
Art Director: Razvan Mitoiu
Head of AV: Monica Garbur
Account Manager: Alina Miu
Social Media Coordinator: Petruta Ciuca
Business Leader: Gabriela Nanu
BTL Specialist: Dragos Ionescu
Head of Retail: Radu Baitoiu
Categories: Phones, Consumer ElectronicsCheil Centrade, Mon, 10 May 2021 13:08:00 GMT