Samsung Europe Appoints DigitasLBi as Content Partner Agency
Samsung Europe has appointed global
marketing and technology agency DigitasLBi as its European digital
content partner agency.
The appointment follows a
competitive pitch against a shortlist of PR, content and digital specialist agencies.
DigitasLBi’s blended team of
strategists, creatives and technologists will now work in partnership with Samsung
to develop and execute an always-on content strategy, creating targeted content
to engage with customers across Europe. Using DigitasLBi’s proprietary
BrandLIVE process, the agency will work with Samsung to deliver newsroom-style real-time
content for events and product launches in key European territories, as well as
an ongoing flow of engaging content that resonates with the European news
agenda.
DigitasLBi will also work with
Samsung to develop an overarching content marketing strategy for the brand’s
digital platforms and CRM initiatives.
The Publicis Groupe-owned media
agency Starcom will partner with DigitasLBi and Samsung to support the new
content strategy across Europe.
Winston Eavis, Head
of External Communications, Europe at Samsung, said: “High-quality, engaging
content is at the heart of what we as a European team deliver to our 27 markets
across the region, which is why we wanted to make sure we had the best
available solution in place for our business. DigitasLBi not only had strong
ideas that resonate with the news agenda, they also have the scale to amplify
these ideas through all our available PR, social media, Samsung.com and CRM
channels to make sure we maximise the potential of every idea we develop. We
were also impressed with their deep understanding of how to engage people
throughout the customer journey, and with their data- and insight-led approach
to content creation.”
Michael Islip, UK Chief
Executive at DigitasLBi, said: “Samsung is a magnificent brand with innovation at its heart
and ambitious plans for the future, and we’re absolutely delighted to be part
of these plans across Europe.”
