Samsung Europe Appoints DigitasLBi as Content Partner Agency

Samsung Europe has appointed global marketing and technology agency DigitasLBi as its European digital content partner agency.

The appointment follows a competitive pitch against a shortlist of PR, content and digital specialist agencies.

DigitasLBi’s blended team of strategists, creatives and technologists will now work in partnership with Samsung to develop and execute an always-on content strategy, creating targeted content to engage with customers across Europe. Using DigitasLBi’s proprietary BrandLIVE process, the agency will work with Samsung to deliver newsroom-style real-time content for events and product launches in key European territories, as well as an ongoing flow of engaging content that resonates with the European news agenda.

DigitasLBi will also work with Samsung to develop an overarching content marketing strategy for the brand’s digital platforms and CRM initiatives.

The Publicis Groupe-owned media agency Starcom will partner with DigitasLBi and Samsung to support the new content strategy across Europe.

Winston Eavis, Head of External Communications, Europe at Samsung, said: “High-quality, engaging content is at the heart of what we as a European team deliver to our 27 markets across the region, which is why we wanted to make sure we had the best available solution in place for our business. DigitasLBi not only had strong ideas that resonate with the news agenda, they also have the scale to amplify these ideas through all our available PR, social media, Samsung.com and CRM channels to make sure we maximise the potential of every idea we develop. We were also impressed with their deep understanding of how to engage people throughout the customer journey, and with their data- and insight-led approach to content creation.”

Michael Islip, UK Chief Executive at DigitasLBi, said: “Samsung is a magnificent brand with innovation at its heart and ambitious plans for the future, and we’re absolutely delighted to be part of these plans across Europe.”