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Samsung 'Design Your Life'

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Short film from Leo Burnett LA & Chicago sees young girl revive grandfather's toyshop

Samsung 'Design Your Life'

Samsung has just released the first film in its “Design Your Life” campaign created to promote the groundbreaking GALAXY Gear and Note 3. 

Created by Leo Burnett LA and Chicago, the campaign positions the new GALAXY Note 3 and GALAXY Gear as vehicles of inspiration, following a cast of characters as they, through striking visuals and unique musical experiences, bring their admirable goals to life. 

'Sweet Dreams', the first spot within the campaign, features an impassioned young woman working to modernize her grandfather’s toyshop. In her pursuit to revive his business, she utilizes six distinct features from the new GALAXY Note 3 and GALAXY Gear to gather cultural inspiration to chase her dream. 


Directed by famed music video director Paul Hunter, “Sweet Dreams” ends with a show-stopping puppet performance of real dancers converted to “marionettes” via special CGI technology. 

Captured through stunning cinematography, the rousing story is set to Annie Lennox’s “Sweet Dreams” hit. 

The campaign comes on the heels of the one-year anniversary of the opening of Leo Burnett Los Angeles. This West Coast hub is led by Global Executive Creative Director Shannon, along with EVP/Creative Directors, Brandon Rochon and Adam Kennedy. 

The global campaign includes TV, OOH, print and OLV. 


Client / Product: Samsung / GALAXY Note 3 and GALAXY Gear
Campaign: “Design Your Life”
Ad: “Sweet Dreams”
Agency: Leo Burnett L.A. and Chicago 
Global Chief Creative Officer: Mark Tutssel  
EVP, Creative Director: Shannon McGlothin
SVP, Creative Director: Brandon Rochon
SVP, Creative Director: Adam Kennedy
Designer: Luis Farfan
Creative: Sarah Kraus
SVP, Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Account Executive: Cameron Zick
SVP, Executive Producer: Jennifer Dennis
VP, Producer: Sean Pinney
Production Company: Prettybird
Director: Roc
Editorial: Peepshow London
Editor: Andrea MacCarthur

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Categories: Phones, Consumer Electronics

Leo Burnett Chicago , Wed, 11 Sep 2013 10:36:57 GMT