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Samsung Commits an Art Heist with a Twist in Lively 'Frame' Ad

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Independent director Gary Freedman helms the spot that sees artwork around the world disappear at the click of a button
Samsung Commits an Art Heist with a Twist in Lively 'Frame' Ad

Independent's Gary Freedman shows us how to commit an art heist without the prison time in his new spot for Samsung. The fast-paced and funny sequence shows museum staff, art collectors and tourists alike agape as famous works of art disappear around the world. Freedman skillfully blends comedy and drama with a payoff that contrasts the everyday act of changing the channel with a disaster in the art world.

The new ad, entitled 'Galleried', is a lively way to draw attention to the fact Samsung's QLED model can double as art when not in use, transforming a living room to a gallery wall at the click of a button.

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Production Company

Production Company: Independent films

Executive Producer: Jani Guest

Director: Gary Freedman

DOP: Franz Lustig

Producer: Verity White

Creative Agency

Creative Agency: Adam&EveDDB

Executive Creative Director: Nat Potter

Creatives: Brad Wolfe & Daniel Bailey

Producer: Jess Middleton

Production Service

Production Service Company: Radioaktive films

Producer: Kate Galytska


Brand: Samsung

Genres: Comedy, People, Drama

Categories: Home Appliances, TVs

Independent, Mon, 05 Aug 2019 10:35:05 GMT