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Samsung Celebrates Young Athletes in Lillehammer 2016 Youth Olympic Games Partnership Film



Empowering film by 72andSunny Amsterdam shows the pressure and doubt faced by young people in sport

Samsung Celebrates Young Athletes in Lillehammer 2016 Youth Olympic Games Partnership Film

Samsung have just announced their Lillehammer 2016 Youth Olympic Games partnership film. Created with 72andSunny Amsterdam, it launched online yesterday afternoon via their social channels.

The film highlights the pressure and doubt that young athletes face as teenagers, which the partnership aims to help them overcome. Young athletes are shown facing the challenges, extreme pressure and even injuries that come with their lifestyle. The film goes on to show how support received from friends and fans can empower these young people achieve their dreams.

Samsung's explanation for the film reads:  "All athletes, especially teen athletes, face a debilitating amount of doubt and pressure. To help fight these ever-present constraints of teenage life and empower teens to commit to sport, Samsung has partnered with the Lillehammer 2016 Youth Olympics Games. Together we fight these said pressures and celebrate young athletes everywhere. We may all face pressures, uncertainties and doubt. But in the end, we also all believe the same thing: #TheOnlyWayToKnow is to try."


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Genres: People, Storytelling

Categories: Events, Sports and Leisure

72andSunny Amsterdam, Wed, 10 Feb 2016 16:18:31 GMT