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Samsung Celebrates Young Athletes in Lillehammer 2016 Youth Olympic Games Partnership Film

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Empowering film by 72andSunny Amsterdam shows the pressure and doubt faced by young people in sport

Samsung Celebrates Young Athletes in Lillehammer 2016 Youth Olympic Games Partnership Film

Samsung have just announced their Lillehammer 2016 Youth Olympic Games partnership film. Created with 72andSunny Amsterdam, it launched online yesterday afternoon via their social channels.

The film highlights the pressure and doubt that young athletes face as teenagers, which the partnership aims to help them overcome. Young athletes are shown facing the challenges, extreme pressure and even injuries that come with their lifestyle. The film goes on to show how support received from friends and fans can empower these young people achieve their dreams.

Samsung's explanation for the film reads:  "All athletes, especially teen athletes, face a debilitating amount of doubt and pressure. To help fight these ever-present constraints of teenage life and empower teens to commit to sport, Samsung has partnered with the Lillehammer 2016 Youth Olympics Games. Together we fight these said pressures and celebrate young athletes everywhere. We may all face pressures, uncertainties and doubt. But in the end, we also all believe the same thing: #TheOnlyWayToKnow is to try."

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Director of Marketing: Daniel Kim (Comms)

Post Production / VFX

2D : Hugo Rodriguez (Assist)

Colourist: Matt Hare

Flame: Kyle Obley, Ally Burnett, Tiago Porto

Head of Production: Anya Kruzmetra

Post Production Company: Glassworks Amsterdam

Producer: Esther Zimmerman

Visual Effects: Morten Vinther (Lead)

Creative Agency

Brand Director: Rob Conibear (Group)

Brand Manager: Katie Franz

Business Affairs: Sabina Gorini (Manager)

Creative Agency: 72andSunny Amsterdam

Designer: Nico Stumpo, Patric Franz (Sr)

Director of Communications Strategy: Simon Summerscales

Director of Production: Stephanie Oakley

Executive Creative Director: Carlo Cavallone, Stuart Harkness

Producer: Eline Bakker (Sr film)

Producers: Sanne van Hattum (Jr)

Strategist: Alexandra Matine (Sr), Daniel Asplund

Strategy Director: Stephanie Feeney, Tom Johnstone (Group), Maria Galleriu

Writer: Simone Moessinger (Sr)

Brand Coordinator: Alejandra Arbiol

Design director: Richard Harrington

Production Company

Director: Christopher Riggert

Executive Producer: Orlando Wood

Photographer : Jeremy Rouse

Producer: Debbie Ninnis

Production Company: Biscuit Filmworks

Production Manager: Helen Turner


Audio Post Production: Ben Tomlin / Lucy Rogoff @ Wave Studios

Composer: Dennis Alfarez

Music Production: Daniel Schotsborg @ Amp Amsterdam

Music Supervision: Jarl Hector

Sound Design: Aaron Reynolds

Sound Engineer: Alex Nicholls-Lee

Sound Mix: Ed Downham


Edit Assistant: Hasani Franke

Editor: Stewart Reeves

Producer: Winnie O’Neill

Genres: People, Storytelling

Categories: Events, Sports and Leisure

72andSunny Amsterdam, Wed, 10 Feb 2016 16:18:31 GMT