Samsung Captures the Night with ITV

Samsung Electronics Co., Ltd. has teamed up with ITV to showcase its latest device, the Galaxy S23 Ultra, in its ‘Capture the Night’ series of ads, broadcast each Saturday, starring Fleur East and Olly Murs.

Each week, Fleur East and Olly Murs will set each other friendly challenges using the Galaxy S23 Ultra to highlight its epic camera capabilities, showing how the camera gives users more freedom to explore their creativity. To help bring to life the device’s capabilities, the challenges will be centred around key features of the handset, such as Night Mode (Nightography), 200MP Camera, S Pen and Object Eraser.

As part of the collaboration, a total of four ads will be aired with the first episode going live on Saturday March 4th, followed by March 11th, 18th, 25th and April 1st. Titled ‘Capture the Night’, the ads will reference Samsung’s latest Galaxy S23 Ultra advertisements, which feature the phrase “Can you send me that?” – an emphasis of how the new device’s camera capabilities mean that many users can be expected to be asked the very question.

The ads will feature in ITV Saturday night shows, such as Starstruck where Olly Murs has returned as the new series’ host, and the multi award-winning Ant & Dec’s Saturday Night Takeaway, where Fleur East is part of the show’s family.

Annika Bizon, marketing and omnichannel strategy director at Samsung UK & Ireland said, “At Samsung, we’re excited to share what joy and possibility the capabilities of our new Galaxy S23 Series devices can unleash. As part of our omnichannel strategy for this launch, we view television advertising as a key medium to build awareness with customers old and new, and really deliver for the brand. Saturday night TV is a UK institution, so where better to partner than with ITV, Fleur and Olly, to ‘Share the Epic’ in homes up and down the country.”

Bhavit Chandrani, director digital and creative partnerships, ITV, said, “Saturday nights are all about the very best entertainment on ITV and this creative partnership gives Samsung the greatest opportunity to showcase the new Galaxy S23 Series and shows the power of event TV to develop brands. We’re really excited to be working with Samsung to bring the campaign to life.”