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Samsung Canada Selects TRACK DDB as CRM Agency of Record



Partnership poised to strengthen Samsung commitment to offering premium value-added experiences

Samsung Canada Selects TRACK DDB as CRM Agency of Record

Samsung Electronics Canada has selected TRACK DDB as its new customer relationship management, data and analytics agency of record.  Through the new partnership, TRACK DDB will collaborate with Samsung on targeted, data-driven communication strategies to forge stronger connections and engagement with Canadian consumers and influencers. 

“Innovative design, intuitive functionality and exceptional performance enable Samsung to consistently offer superior customer experiences across its entire product platform,” says Paul Tedesco, managing director, TRACK DDB.  “As passionate Samsung owners and advocates even before winning the business, the entire Track team is excited to channel that passion to bolster and enhance the brand’s customer experience.”

”We are excited to welcome TRACK DDB to our roster of agency partners, to further  strengthen the Samsung customer journey with more targeted, dynamic messaging,” says Mark Childs, CMO, Samsung Canada. “This partnership will help Canadian consumers get closer to the Samsung brand with personalised, timely experiences, innovation news and offers they’re passionate about.” 

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Categories: Consumer Electronics, Phones

DDB North America, Mon, 06 Feb 2017 08:54:49 GMT