The latest “Start Amazing” campaign from Samsung is not about a string of products. Rather, it is about its brand commitment to help people realize their potential and dream using its innovative technology.
Samsung’s global “Start Amazing” campaign is set out to invest in the potential of inspiring individuals, with the help of its high tech resources. Samsung focuses on providing ‘dreamers’ with the chance to realize their potential by introducing them to renowned mentors, offering startup funding and presenting the right products.
“Samsung’s culture of innovation is reaching beyond products to help people everywhere realize their potential by letting them know how technology can make a difference in their lives and the lives of others. The four passionate people featured in the film have also participated in Samsung’s brand initiative, which allowed people to realize people’s dreams and potential.” said director of Brand Strategy Group at Samsung Electronics.
Cheil Worldwide, the incumbent in the campaign, has translated Samsung’s brand philosophy into tangible reality. The campaign features four people with amazing ideas varying from eco-tourism and urban farming to entrepreneurship and cooking.
Wain Choi, Vice President & Global Executive Director of Cheil Worldwide, said "At the heart of the Start Amazing films is real people; a campaigner, an urban farmer, a cook and an entrepreneur. Through Samsung technology, they’ve come to realize that ‘amazing’ is inside them, regardless of who they are or where they come from. Armed with new capabilities, they’re a step closer to fulfilling their dreams and potential.”
The launch of the campaign is scheduled for the New Year, as Samsung aims to share its brand will, inviting everyone to actively start pushing their dreams and potential with Samsung’s technology.
Creative Agency: Cheil Worldwide
Art Director: Jihoon Park, Jinho Kim, Hoon Bong, Gyu Kim
Copywriter: Alberto Rodriguez
Executive Creative Director: Wain Choi
PR: Soomee Moon
Account Executive: Taejong TJ Kim
Genres: Sceniclbbonline.com, Mon, 05 Jan 2015 12:05:25 GMT