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Samsung and Toy Designer Tristan Eaton

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Cheil USA reveal latest creative visionary to get involved with Samsung Glaxy Note

Samsung and Toy Designer Tristan Eaton

 

Cheil USA and Samsung have just launched this 2-minute web-only film that documents how the Note 10.1 features in "a day and party in the life" of street artist and toy maker Tristan Eaton. 
 
 
Cheil USA also created a mobile microsite for the video and asked Tristan to create the 10 device wallpapers available there for download. The video will be spread via paid, earned and online digital channels.
 
 
This is latest part of Cheil USA's ongoing integrated marketing campaign to inspire passion for the Samsung Galaxy Note family of devices, by illustrating how the devices integrate seamlessly into the lives of influencers online and off to enhance their productivity (Franco), creativity (Beckham & Eaton) or both.

Credits
 
Agency: Cheil USA
Chief Creative Officer: Lars Bastholm
Director of Creative Technology: Kaare Wesnaes
Creative Director, Head of Design: Hoon Jung
Producer: Teresa Wakabayashi
Account Executive: Dongkwan Kim
 
Production Company: Decon
Director: Jason Goldwatch
Director of Photography: Jesse Green
Executive Producer: Misha Louy
Producer: Mark Hyatt
Editor: Laura Bermudez
Music Producer: Mina Louy
 
Music: RJD2 - Ghostwriter

 

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lbbonline.com, Fri, 21 Sep 2012 13:45:18 GMT