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Samsung and Optus Get Athletes Olympic Ready with Scientifically Developed Music


Through CHE Proximity, the uniquely personalised audio tracks scientifically designed to create the desired mental and physical response

Samsung and Optus Get Athletes Olympic Ready with Scientifically Developed Music

To help support athletes in Tokyo, official Olympic partners Samsung and Optus today launched  Performance Enhancing Music - uniquely personalised audio tracks scientifically designed to create the  desired mental and physical response to help athletes to perform at their best. 

Isochronic tones are integrated into the music with specific BPM and intense personalisation including  personal mantras, moments from former successes and even enlisting the athlete’s favourite artists to be involved. The scientific research and testing of three select athletes was overseen by Professor Frank Millward  PhD and Dr Damien Lafont PhD.  

The tracks have been created for Olympians and Optus Ambassadors Mack Horton, Poppy Starr Olsen, and Steph Catley, as well as rising stars Desleigh Owusu, Lexi McLean and Alana Withnall. Music producers in LA, Tokyo and Melbourne brought the tracks to life in collaboration with artists including Aria winners Sheppard, Karnivool, San Cisco and Triple J Unearthed Artist of the Year, Alex the Astronaut. 

Each personalised audio track is with these athletes in Tokyo accompanied by Samsung Galaxy devices and Buds, forming part of their training regime and pre-performance preparation. 

For the rest of Australia, the full tracks have been released in partnership with Spotify. Through SnapChat, people can also take the stems of these tracks and personalise them to create their own unique Performance Enhancing Music. 

Eric Chou, director of product marketing from Samsung said: “While we can’t be in Tokyo to support our  athletes, we used the power of Samsung Galaxy and Optus to connect artists, scientists and athletes in all  parts of the world to create something truly unique. Music that is designed to get each athlete in their best  mindset to compete.” 

Mel Hopkins, chief marketing officer from Optus said: “This was a true collaboration, not only between  brands, but between art and science to support our athletes.” 

Richard Shaw & Jeremy Hogg, creative directors at CHEP said, “The Olympics is the biggest stage of all, so to  think we’ve been able to positively enhance an athletes performance, even if it’s by 1% is incredible.” 

Following the Performance Enhancing Music playlist, the campaign launches with a short documentary and is  supported across film, digital, social, OOH and media integration. 


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CHEP Network, Thu, 05 Aug 2021 09:53:53 GMT