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Samsung and Leo Burnett Launch 'We All Share



Film experience & social movement reveals power of technology

Samsung and Leo Burnett Launch 'We All Share


Leo Burnett and Samsung have unveiled the new “AllShare” experience at the Consumer Electronics Show (CES) in Las Vegas. The technology allows users to wirelessly and seamlessly stream video, photo and music across all Samsung smart devices. For the live event, Samsung built a one-of-a-kind stage to demonstrate the power of this technology. A multidimensional wall of 26 Samsung screens controlled by an audio-video instrument made of 24 Samsung mobile devices illustrated the interconnectedness of the devices and easy-to-use technology in a visual way. The entire experience can be viewed here.

The idea behind the experience is the more we share, the more connected we become. Keeping this in mind, leading up to the launch, Leo Burnett introduced “We AllShare,” a unique film experience, which turns a technology story into a global human story. The film explores the universal theme of sharing across different cultures from all over the world by capturing real human moments everywhere from the Indigo City in Morocco, to an underground nightclub in Berlin, to hot springs in Iceland.

Video streaming by Ustream

Throughout the duration of the campaign, will house the “We AllShare” film and invite people to become a part of the global conversation of “What does sharing mean to you?” by hashtagging Twitter and Instagram photos with #weallshare. Visitors can then explore a dynamic map full of other submissions the world has shared. 
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Leo Burnett Worldwide, Fri, 11 Jan 2013 15:08:57 GMT