Hobby home page
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Sample a Taste of Britishness with This Mouthwatering M&S Campaign

Creative 998 Add to collection

RKCR/Y&R & Food FIlm launch the latest summer spot of 'Adventures In Britishness’

Sample a Taste of Britishness with This Mouthwatering M&S Campaign

Marks & Spencer has launched a new summer campaign showcasing its celebrated range of regionally sourced/inspired food from around the British Isles.

The ‘Adventures In Britishness’ campaign, created by Rainey Kelly Campbell Roalfe/Y&R, will launch across TV, print, OOH and social media from Sunday, May 10th and will run until Sunday, August 16th.

The campaign features a 40-second TV and online ad focusing on different types of locally produced summertime food, including delectable regional cheeses, varieties of fresh produce, locally brewed craft beer and a mouth-watering hog roast/beef burgers. 

In addition, 20-second commercials will also feature later in the campaign, each focusing on a specific occasion - entitled ‘Adventures in Sizzle’, ‘Adventures in Tea-time’ and ‘Adventures in Seaside’.

The ads are part of the ongoing M&S “Adventures In” campaign, which are all shot with the brands distinctive style.

Nathan Ansell, Head of Brand and Marketing: Food, Plan A, M&S Energy, said: “M&S has a long tradition of delivering innovative food and this Summer is no exception. This season is bursting with something for every occasion, gathered across the great British Isles, and showcased perfectly in our new Adventures TV campaign.”

Mark Roalfe, Chairman and Executive Creative Director, RKCR/Y&R said: “This latest addition to the campaign really separates the creativity and innovation of M&S’ summer food from its supermarket rivals”.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Sound Design: Parv Thind @ Wave


Editor: Bruce @ The Quarry, Bruno @ Food Film

Digital Production Company

Photography: Karen Thomas

Production Company

Director: Michael Roulier, Phillppe L’Homme

Producer: Francesa O’Brien

Production Company: Food Film


Typography: Tivy Davies

Creative Agency

Art Director: Chris Hodgkiss

Copywriter: Pip Bishop

Creative Agency: RKCR/Y&R

Producer: Alex Shillingford

Genres: Tabletop

Categories: Supermarkets, Retail and Restaurants

VMLY&R London, Fri, 15 May 2015 10:54:57 GMT