Marks & Spencer has launched a new summer campaign showcasing its celebrated range of regionally sourced/inspired food from around the British Isles.

The ‘Adventures In Britishness’ campaign, created by Rainey Kelly Campbell Roalfe/Y&R, will launch across TV, print, OOH and social media from Sunday, May 10th and will run until Sunday, August 16th.

The campaign features a 40-second TV and online ad focusing on different types of locally produced summertime food, including delectable regional cheeses, varieties of fresh produce, locally brewed craft beer and a mouth-watering hog roast/beef burgers. 

In addition, 20-second commercials will also feature later in the campaign, each focusing on a specific occasion - entitled ‘Adventures in Sizzle’, ‘Adventures in Tea-time’ and ‘Adventures in Seaside’.

The ads are part of the ongoing M&S “Adventures In” campaign, which are all shot with the brands distinctive style.

Nathan Ansell, Head of Brand and Marketing: Food, Plan A, M&S Energy, said: “M&S has a long tradition of delivering innovative food and this Summer is no exception. This season is bursting with something for every occasion, gathered across the great British Isles, and showcased perfectly in our new Adventures TV campaign.”

Mark Roalfe, Chairman and Executive Creative Director, RKCR/Y&R said: “This latest addition to the campaign really separates the creativity and innovation of M&S’ summer food from its supermarket rivals”.