Levi’s, Nintendo, Heineken and Intel amongst leading brands to experience 90% completion and up to 15% click through rates as Samba puts users in control
3rd December, 2012, London: Samba, the ad engagement network, today announced that it’s unique ‘ad selector’ platform has delivered over 2 million impressions and over 200 campaigns for brands including Levi’s, Nintendo, Heineken and Intel, since its launch in July.
Alongside this, ads available via the Samba platform have on achieved average completion rates of 90%, Click Through Rates (CTR) of 2-15% and dwell times of up to 400 seconds, metrics which are significantly higher than the typical industry averages (Mediamind Global Benchmarks 2012 quotes 1.73% CTRs, 75% complete rates, for UK ‘instream’ formats, and 52 seconds dwell times for rich media formats)
The reason that Samba advertisers enjoy such impressive ad engagement, is because customers have total control of which ads they watch and when, which is in stark contrast to the traditional display advertising models which serve ads without invitation.
With Samba’s ‘ad selector’ model, customers can choose from dozens of the latest ads, trailers or videos, from leading advertisers and content providers such as Unruly, GoViral, and Viral Ad Network, with the customer receiving free mobile broadband credit on Samba (powered by the Three network) in return for each ad viewed.
Ben Atherton, CEO & founder, Samba Mobile, commented: “What’s clear from our results is that the act of selection itself is driving greater engagement for brands. Clearly people prefer to choose the ads they want to watch, and our selector model allows them to do exactly that”
Phil Townend, EMEA MD Unruly Media, added: “Value exchange has been the principle which has underpinned advertising for the last 30/40 years, with consumers getting free or subsidised content in return for viewing ads.”
“Now we’re at the exciting stage where the user has more say in the nature of the ads they consume rather than being talked at – Samba gives users control over the advertisers they interact with and also gives the user something back – free mobile data.”