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Samaritans Small Talk Saves Lives Campaign Aims to End Suicide in the UK

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The campaign encourages members of the public to take action if they see someone in need, using the same small talk they use every day.

Samaritans Small Talk Saves Lives Campaign Aims to End Suicide in the UK

Today sees the launch of a new wave of the Small Talk Saves Lives campaign developed by integrated communications consultancy Pegasus, on behalf of Samaritans, British Transport Police, Network Rail and the wider rail industry.

The new campaign film, developed in partnership with and produced by The Progress Film Company, is aimed towards members of the public, highlighting how the every day conversations people have are all the experience required to be able to interrupt someone's suicidal thoughts and encourage them to get help.

The new phase of the campaign coincides with figures released today that show a 20% increase in the number of times the public have acted to prevent suicide in the rail environment since the start of the Small Talk Saves Lives initiative last November.

A range of marketing activity is planned in addition to the new campaign film. Targeted media advertising with the Metro, billboard advertising in suicide-hotspot areas and in-station advertising across high-footfall London stations will help to drive awareness, supported further by media and influencer outreach.

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Production Company

1st AC: Jacob Gerrard

Actor: Julie Rose Smith (Lead)

DOP: Alistair Little

Gaffer: Antonis Tsiakos

Producer: Heeva Hamed

Production Company: The Progress Film Company

Director: Stuart Hackshaw


Sound: Timo Saila


Camera Assistant: Jesse Lewis-Reece

Makeup Artist: Xoe Kingsley

Creative Agency

Account Director: Josie Wolstenholme

Creative Agency: Pegasus

Head of Copy: Ian Ray

Senior Creative: Adam Hayes

Genres: People

Categories: Corporate, Social and PSAs, Charity

The Progress Film Company, Wed, 07 Nov 2018 11:51:37 GMT