Samantha Farrance Joins FMLY CRTV as Executive Producer

FMLY CRTV’s 2023 expansion continues as executive producer Samatha Farrance joins the family. In a new role for the company, Samantha will be leading the in house production and post production teams as well as working closely with CEO and co-founder Dave Kennedy and head of growth Jonathan Harris in their ongoing growth in the commercial advertising space.

Having spent the last 12 years working in Sydney and London, delivering global campaigns for the likes of Expedia, Red Bull, Etihad and Mastercard, Samantha has a wealth of experience that will help level up FMLY’s end to end offering as well as stand alone directorial, production and post production services.

Outside of work Samantha has volunteered and produced films promoting the prevention of violence against women and children in Papua New Guinea which have been screened at Human Rights festivals across APAC. 

“I’m delighted to be joining FMLY CRTV after admiring their growth and work over the past few years,” said Samantha. “I’m joining at a pivotal moment, with the expansion of both production and post production along with the launch of their exclusive directors roster. It’s an incredible opportunity to shape and grow the business, work across a diverse portfolio, champion the existing directors and discover new talent. I can’t wait to get stuck in! ”

Dave Kennedy, added, “I am very happy to welcome Sam into our team at such an exciting time of growth for us here at FMLY. Having Sam oversee all things production, with her experience and knowledge of the global advertising space will be invaluable for us moving forwards. She has already fit in brilliantly with the team and we can’t wait to see where the future takes us.”

Samantha joins off the back of FMLY CRTV launching their first exclusive director roster earlier this month and will look to see them follow up on recent productions for Kia, BMW, Adidas and Laphroaig Whisky.

You can check out FMLY CRTV’s latest work here.