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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Sam Ryder Helps Superfans Take the Ultimate Selfie in Vodafone EVO Spot

07/04/2023
Production Company
London, UK
509
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Collaboration campaign from Ogilvy UK marks British singer-songwriter, Sam Ryder’s first-ever TV ad appearance alongside a brand

Vodafone, today launches its latest campaign, featuring British singer-songwriter Sam Ryder, marking his first-ever brand collaboration on a TV ad. The focus of the TV and social campaign is on helping price-conscious customers get the phone they want; at a price they choose with Vodafone EVO, which is now available on Vodafone’s extensive range of refurbished devices.  

Vodafone’s refurbished devices support the company’s commitment to promoting a circular economy. Vodafone has pledged to cut carbon emissions and electronic waste and help its customers do the same. All Vodafone refurbished devices come with an industry leading two-year warranty and 32-point quality check, reassuring customers on the condition of their purchase.  

Vodafone’s robust environmental credentials were a key factor in Sam’s decision to collaborate with the brand. Vodafone will reach net zero for its UK operations by 2027, its business and network is powered by 100% renewable electricity, and it has recently switched to SIM cards made from recycled plastic. 

To creatively showcase this offering, the TV Ad features Sam Ryder superfans, a mother and daughter duo struggling to take a selfie in their new outfits with their old, cracked, and glitchy phone. Vodafone comes to the rescue and lets the pair know that a new phone might cost less than they think, with Vodafone EVO’s flexible 3-36-month interest free contracts. 

They are then seen enjoying Sam Ryder performing live on stage with his hit track ‘More’. Having the time of their life in the front row, they get together for another selfie using Mum’s new phone, made possible thanks to the affordability of devices on Vodafone EVO, which to their delight, features a photobomb from Sam.

Maria Koutsoudakis, brand director, Vodafone UK, “We know times are difficult right now, so as a brand we wanted to reassure our customers that they could still get the value and flexibility that Vodafone EVO offers, across new and refurbished devices. We’re putting the choice and control in the hands of our customers, so they can get the phone they want, at a price that works for them. 

“Deciding to partner with Sam Ryder was an easy choice for us, we wanted an ambassador that had the same brand values when it came to sustainability, had broad family appeal, and the ability to sprinkle some optimism in our everyday life. We can all do with a little bit more Sam magic.”

Nic Wittenberg, executive creative director, Team Red at Ogilvy said, “Never imagined we’d get Sam Ryder to perform in a Red World! It was lovely to work with him on this campaign, which we hope shows people how Vodafone EVO can get them the phone they want without breaking the bank and make the most of the moments that matter.”

The campaign will highlight to price conscious customers that even in today’s cost of living crisis, you can get choice, flexibility, and the phone you want for less – thanks to Vodafone EVO plans.  And by choosing a refurbished phone with Vodafone EVO they could save up to £324 and help the move towards a more circular economy too.  

The campaign will be live across TV, Broadcast VOD, YouTube, Facebook, Instagram, Snapchat and TikTok from the 7th April 2023. 

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Agency / Creative
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