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Saluting Captain Tom Moore in Piccadilly Lights

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The money-raising hero will be honoured in lights with the help of Landsec and Ocean Outdoor

Saluting Captain Tom Moore in Piccadilly Lights
The heroic achievements of 99-year-old war veteran Captain Tom Moore - who has raised more than £21 million for NHS charities by walking 100 laps of his garden - are being celebrated by the world-famous Piccadilly Lights in London.

From Saturday 18th April, an hourly salute to the army veteran will appear on the renowned Piccadilly Circus advertising screen which is owned by Landsec and operated by Ocean Outdoor.

The tribute applauds Captain Moore who walked 100 laps with the aid of a walking frame before his 100th birthday to raise funds for NHS staff on the frontline during the Coronavirus pandemic. His efforts have won the hearts of the nation, with people donating more than £21 million so far, with Captain Moore originally setting out to raise £1,000. He now aims to complete a second 100 laps. Donations are available to make here.

The Piccadilly Lights spotlight was created and designed in-house by Ocean Outdoor and appears with the agreement of Captain Moore. A 30-minute domination occurred on 18th April from 10am, and will be followed by a shorter 40-second sequence at 50 to the hour every day next week. Further messages will appear on Piccadilly Lights to mark the army veteran’s 100th birthday on 30th April and VE Day on 8th May.

Ocean Outdoor UK joint managing director Phil Hall said: “Captain Moore is a national treasure who has lifted us all with his positivity, wisdom and message of hope. He’s an inspirational example to us all.”

The screen space has been donated by Landsec. Commercial media manager, Derek Manns, said: “What a journey. Captain Moore is a beacon of joy and we are delighted to be able to share his achievement in support of NHS Charities on the Piccadilly Lights.”

Captain Moore joined the 8th Battalion Duke of Wellington’s Regiment at the start of the Second World War. He now lives with his family in Bedfordshire and encourages everyone to trust in his motto that “Tomorrow Will Be a Good Day”.
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Categories: Corporate, Social and PSAs, Charity

Ocean Outdoor, Mon, 20 Apr 2020 10:06:54 GMT