SALT.TV, Earnest & Paul Winter Deliver Chaotic Scenes for Moneypenny UK

Creative 167 Add to collection
Visually stunning images launch new print & online campaign
SALT.TV, Earnest & Paul Winter Deliver Chaotic Scenes for Moneypenny UK
After partnering together with great success for last year's St. John's ambulance cinemagraph (eye-catching photography with an added cinematic gif element), SALT.TV has once again teamed up with photographer Paul Winter and award-winning agency Earnest to deliver some visually stunning and innovative work. 

Shot over two days in the studio, the print & online campaign tells the story of Moneypenny UK and their new mobile telephone answering service for businesses, through the eyes of one of it's customers, calmly able to take a business call despite being surrounded by mayhem created through a cast of wonderful characters. 

"Not one to shy from a challenge Paul and his team shot both scenes over two days, and the slick operation ran like clockwork. Paul's input and knowledge of combining a stills shoot and film shoot was invaluable and meant that the complex seemed a lot easier than it was," said Ben Wood, Creative Director at Earnest.

The film also showcases SALT.TV's ability to work outside of the traditional film space and deliver a more 360° offering, producing in this case not only film & imagery, but content itself alongside Paul.

Take a look at the campaign and the fascinating behind-the-scenes of how it all came together here.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Brand: Moneypenny UK

Production Company

Production Company: SALT.TV

Print / OOH

Photographer: Paul Winter

Creative Agency

Creative Agency: Earnest

Genres: In-camera effects, People, Storytelling

Categories: Phones, Consumer Electronics

SALT.TV, 3 years ago