SALT.TV, Earnest & Paul Winter Deliver Chaotic Scenes for Moneypenny UK

After partnering together with great success for last year's St. John's ambulance cinemagraph (eye-catching photography with an added cinematic gif element), SALT.TV has once again teamed up with photographer Paul Winter and award-winning agency Earnest to deliver some visually stunning and innovative work. 

Shot over two days in the studio, the print & online campaign tells the story of Moneypenny UK and their new mobile telephone answering service for businesses, through the eyes of one of it's customers, calmly able to take a business call despite being surrounded by mayhem created through a cast of wonderful characters. 

"Not one to shy from a challenge Paul and his team shot both scenes over two days, and the slick operation ran like clockwork. Paul's input and knowledge of combining a stills shoot and film shoot was invaluable and meant that the complex seemed a lot easier than it was," said Ben Wood, Creative Director at Earnest.

The film also showcases SALT.TV's ability to work outside of the traditional film space and deliver a more 360° offering, producing in this case not only film & imagery, but content itself alongside Paul.

Take a look at the campaign and the fascinating behind-the-scenes of how it all came together here.