As a continuation to the global campaign 'Open To Better', Coca-Cola Latam promotes special connections and invites families to open up to the best of each meal. The 'Everyday Special' spot is a breath of hope and optimism in the new year. A pledge to celebrate every day around the table with those we love, despite the tough times we’ve experienced in much of 2020.  

The new campaign was created by DAVID São Paulo and was directed by the directing duo SALSA through Primo Content in Brazil.