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SALSA Celebrates Special Connections for Coca-Cola

Creative 0 Add to collection

Everyday Special from DAVID Sao Paulo shares a breath of hope and optimism for the new year

SALSA Celebrates Special Connections for Coca-Cola

As a continuation to the global campaign 'Open To Better', Coca-Cola Latam promotes special connections and invites families to open up to the best of each meal. The 'Everyday Special' spot is a breath of hope and optimism in the new year. A pledge to celebrate every day around the table with those we love, despite the tough times we’ve experienced in much of 2020.  

The new campaign was created by DAVID São Paulo and was directed by the directing duo SALSA through Primo Content in Brazil.

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Client: Coca-Cola Brasil 

Product: Coca-Cola Meals 


Production Company : Primo Content

Director : SALSA 

Executive Producer: Mayra Gama 

Producer: Fernando Fanucchi e Nivio Alves de Souza Production Assistant

Line Producer: Davis Fabri 

Head Of Sales: Markinhos Fagundes 

DOP: Agustin Claramunt 

Art Director: Zarza 

Editor: Dan Abraham 

1st AD: Kim Ising  

2a AD: Nathália Salani e Danilo de Andrade 

Post Producer: Diulle Fonseca / Jacquelini Lima / Augusto Medeiros Online

Color Grading: Bleach ColorGrading 


Agency: DAVID SP 

Global Managing diretor: Sylvia Panico 

VP Creation: Rafael Donato 

ECD: Edgard Gianesi 

CD: Rogerio Chaves e Fabricio Pretto  

Creatives: Natan, Juan 

RTV: Fabiano Beraldo, Monica Andrade, Tunay Canepari Account

Genres: People

Categories: Soft Drinks, Carbonated Drinks, Wed, 10 Mar 2021 16:48:07 GMT