Hobby home page
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Salim Adam Embraces Individuality for Foot Locker

Creative 338 Add to collection

Working with AnalogFolk and Partizan, Salim tells the story of different individuals not often represented in the media

Salim Adam Embraces Individuality for Foot Locker

The latest piece of work from Darkroom’s Salim Adam, is ‘Shoes Don’t Change the World’ for Foot Locker. Created by Analog Folk, and produced by Partizan, the ad aims to embrace and encourage individuality.

Starring British singer-songwriter Abisha and model Jordan Charles, the two speak about their own experiences and the importance of being yourself. The campaign strives for inclusion, and hopes to inspire others who are not often represented in the media. 

Salim provides strong visuals rooted in the London boroughs of the two artists. Producer Jason Oakley explains “We shot in the homes of the cast and in their local areas - Brockley for Abisha and Holloway for Jordan. The films were shot on 16mm film and 360 cameras, with Salim directing the stills and creating the accompanying gifs.”

From Salim: "I really connected with the idea for the film as it promoted 'being different' and stood for embracing individuality. It's a topic I feel strongly about personally...and making change is something I want to be a part of. Shooting during COVID was a real challenge but collectively we all set up well. Being open to adapt to a new way of shooting really helped to tell the story I wanted."

Back to School | Foot Locker
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Foot Locker

Creative Agency

Creative Agency: Analog Folk

Art Director: Pieyre Treuil

Copywriter: Tesja Bonnie

Creative Director: Carren O'Keefe

Creative Director: Daniel Noller

Production Company

Production Company: Partizan

Director: Salim Adam

Producer: Jason Oakley


Editor: Ben Harrex

Post Production

Post Production Company: Cheat

Colourist: Tim Smith

VFX Company: Day Dreamer VFX

Producer: Pete Rypstra

Film Lab

Film Lab: Cinelab London

Commercials Producer: Aarti Mahtani

Creative Director: Joce Capper


Music Company: Machine Sound

Composer: Alex Bingham


Sound Company: Machine Sound

Producer: Alex Bingham & Patch Rowland

Genres: Documentary, People, Fashion & Beauty

Categories: Clothing and Fashion, Sportswear

Partizan London, Fri, 28 Aug 2020 19:03:42 GMT