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Awards and Events 23 Add to collection

The winners of the Business Elite Awards 2022 are handpicked by SME News Magazine Wins Best Animation and Illustration Studio of the Year 2022

The SME News Business Elite Awards have announced their winners for 2022, and CEO, Christine MacKay, can revel in her company winning the award of Best Animation & Illustration Studio of the Year. The winners of the Business Elite Awards 2022 are handpicked by SME News Magazine and based purely on comprehensive analysis and research undertaken by the wider group. 

During the judging process, the dedicated SME News research team assesses all information presented to them. The team gathers information independently from a variety of publicly accessible sources, which are assessed alongside any material supplied by a nominating party or the nominee themselves. The research team casts their final judgment based on various criteria including client dedication, innovation, business growth, longevity, online reputation, customer feedback, and business performance. This proven approach ensures that the awards are achieved on merit, not popularity, and recognises only the very best in the business. 

The SME Business Elite Awards announcement comes only days after Christine achieved the title of Bestselling Author when her newly published book, Destination Animation - How Smart Marketeers Convey Complex Messages Memorably, topped several Bestseller Charts on Amazon. Destination Animation reached the number one spot in both the video production and web marketing categories, and climbed as high as third in the digital video category. Destination Animation, which markets itself as the one-stop resource for smart marketing professionals and business owners who need to boost marketing potential and shine a light on their business, also bears the torch for the animation industry across the globe, by being the very first B2B Animation book ever to be published.

Industry icon, Kate O'Connor, Executive Chair of Animation UK, praised the publication as follows: "I found Destination Animation engaging and pacy, and I liked the balance of information and case studies/examples. The structure will help people to navigate and dip in and out, depending on their process or stage of commissioning. It really does give a fantastic overview."

Christine MacKay, CEO of says: "I have so often been asked how the B2B animation process works by clients, agencies, students and friends, so I am delighted to finally share this exciting project that has been kept under wraps for the last few months. It is incredibly gratifying to see the B2B animation process laid out clearly with plenty of case studies to help illustrate the client ‘journey’! The content of this book is gleaned from years worth of work, through our trials and tribulations, growth and successes, all of which have led us to this point of being able to share our learnings and passion for this amazing medium. I can’t think of a better way to celebrate its 7th year than with the launch of Destination Animation to inspire the next generation of smart marketers, entrepreneurs and animators alike. A huge thank you to my team of lively lizards, our wonderful ambitious clients and to everyone who has supported us along the way!"

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Genres: Animation, Illustration, Visual VFX

Categories: Media and Entertainment, Online Media, Wed, 01 Dec 2021 08:19:00 GMT