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MullenLowe Philippines created the campaignfor the travel app to make Valentine's a little smoother Tackles the Greatest Barrier to Love - Traffic

Despite the chaos of Metro Manila traffic, a local app believes that one can still 'Commute Smartly'. has served Metro Manila commuters by helping them find their ideal routes using public transportation since 2013.

This Valentine's, MullenLowe Philippines has teamed up with to help commuters 'Love Smartly' as well. Sakay Halfway is a special in-app feature that tells couples (even friends and families!) where they can meet in Metro Manila that's roughly halfway to each other. Once they enter their location, the app recommends a midway point and displays nearby restaurants, malls, hotels and other establishments where they can enjoy their date.

"We think the greatest barrier to true love isn't strict parents or incompatible preferences,” says Philip Cheang, co-founder and CEO. "Traffic and distance, actually. Admit it, dating becomes a bit complicated once you discover their location. You’ll ask, 'sinong mag-aadjust?’" (Who’s going to give way between the two of us?)

“It's a good thing we know that where there’s a will, there’s a halfway,” says Roman Olivarez, creative lead from MullenLowe Philippines.

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MullenLowe Philippines

President / Chief Product Officer: Leigh Reyes

Executive Creative Director: Abi Aquino

Creative Director: Roman Olivarez

Senior Art Director: Iya Parungao

Copywriter: Paulo Dela Rosa

Content Creator: JL Marfori

PR Services Director: Tricia Kiocho

Chief Growth Officer: Alan Fontanilla

Technology and Platform Services Director: Raffy Bariso

Account Manager: Pierre Garcia

Digital Media Manager: Elle Manao

COO and Full-stack developer: Levi Tan Ong

CTO and Routing Engineer: Wilhansen Li

Art Director and Lead Artist: Pierre Chavez

UI/UX and Product Designer: Katrina Lachica

CEO and Product Lead: Philip Cheang

iOS Developer: Lorenzo Vergara

Android Developer: Jonathan Sescon, Oscar Silva

Data Engineer: Albert Dizon

Partnerships Lead and Accounts Manager: Alfonso Martinez

Data and Research Lead: Marie Frances Salvan

CFO and Business Development Lead: Kenneth Yu

DevOps and Infrastructure Lead: James Choa

DevOps and Infrastructure Support: Zeus Echavez

Categories: Travel, Services

MullenLowe Treyna, Fri, 14 Feb 2020 15:38:12 GMT