Saint Archer Gold is the Ultimate Light Beer Worth Being Patient For

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The debut ad from Molson Coors will air during the 2020 Super Bowl
Saint Archer Gold is the Ultimate Light Beer Worth Being Patient For

Molson Coors is debuting its ad for Saint Archer Gold, a new premium light beer that is betting big on taste. This is the largest investment that Molson Coors has made for an ad during the big game since 2009.

The 30-second spot, ‘Patience’, will air on February 2nd, 2020 in 70+ markets across the country. The spot features Paul Rodriguez, professional skateboarder and Saint Archer Brewing Company co-founder, skateboarding through San Diego, the birthplace of Saint Archer, to the iconic whistling tune of ‘Patience’ by Guns and Roses

“There’s no better way to introduce a new, game-changing brand than by debuting during one of the biggest television events of the year,” says Andrew Walker, vice president of Above Premium Beer at Molson Coors. “We are all incredibly excited about Saint Archer Gold and its potential to drive growth in the premium end of the Light Beer market. Going into this project, creating a great tasting beer was our number one priority; and we’re excited that the brewing team was able to create such a crisp and refreshing, yet ultimately flavorful, light beer.”

Deemed ‘The Ultimate Light Beer’, Saint Archer Gold is dedicated to providing a premium light beer that’s approachable and appealing to drinkers in the active lifestyle space, specifically resonating with beer drinkers who have a spirit for adventure. While Michelob Ultra already has a clear presence in this space, Saint Archer Gold seeks to fit a lifestyle more attuned to younger, health-conscious drinkers who take joy in the journey and are passionate about life experiences. 

"We’re not just introducing the country to a new beer, we’re introducing them to the Saint Archer brand,” says Brad Nadal, president of Saint Archer Brewing Company. “Saint Archer was founded by skaters, surfers, artists and creatives who put real value in embracing life’s journey. So it was important our soul came through – In the beer and in the story of Saint Archer Gold.” 

With just 95 calories, 2.6 grams of carbs and 4.2% ABV, Saint Archer Gold is the ultimate light beer. Made with noble hops and just enough floral hop bitterness, Saint Archer Gold is a clean, light beer that is light on the palate, effervescent and easy to drink.

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Client

Client: Molson Coors Beverage Co./Saint Archer Brewing Co.

VP Head of Tenth and Blake at Molson Coors: Paul Verdu

VP Above Premium Beer at Molson Coors: Andrew Walker

President, Saint Archer Brewing: Brad Nadal

VP of Marketing, Saint Archer Brewing: Adam Warren

Senior Director Molson Coors: Mara Schaefer

Senior Brand Manager Molson Coors: Amanda Devore

Associate Marketing Manager: Kim Schaefer

Creative Director, Saint Archer Brewing: Kylie Carnes


Telecine: Framestore

Senior Producer: Andrew McLintock

Colorist: Beau Leon

Agency

Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Creative Director: Marcus Brown

Creative Director (Copy): Sean Vij

Brand Director: Kristen Meade

Strategy Director: Marika Wiggan

Executive Producer: Stacey Higgins

Senior Producer: Shane Smith

Business Affairs: Abbi Press

Production

Production Company: Biscuit Filmworks

Partner/Managing Director: Shawn Lacy

Director: Isaiah Seret

DP: Chris Blauvelt

Executive Producer: Jeff McDougall

Head of Production: Rachel Glaub and Mercedes Allen-Sarria

Line Producer: Jessica Cooper

Production Designer: Adam and Tina

Edit House: CARTEL

Executive Producer / Partner: Lauren Bleiweiss

Executive Producer / Head of Sales: Alaina Zanotti

Head of Production: Meagen Carroll

Producer: Greer Bratschie

Editor: Chris Catanach

Assistant: Zoe Kraft

Music

Music: ‘Patience’ by Guns N Roses


Audio

Audio Mix: Lime

Sound Engineer: Rohan Young


Post Production

Finish House: Framestore

Senior Producer: Andrew McLintock



VFX

VFX: Framestore

Senior Producer: Andrew McLintock

VFX Artist: Gretchen Capatan

VFX Artist: Marguerite Cargill

Genres: People

Categories: Beers, Alcoholic Beverages

AJM, 2 months ago