Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Sainsbury’s Full Christmas in a Day Film Launched

Creative 563 Add to collection

Crowd-sourced documentary from RSA’s Kevin MacDonald & AMV BBDO

Sainsbury’s Full Christmas in a Day Film Launched


A fortnight after the initial teaser was released, the full 48 minute Christmas in A Day film from Sainsbury’s has been launched online.

 


The film is directed by RSA director Kevin MacDonald, the award-winning director behind the film ‘Life in a Day’. The crowd-sourced documentary features footage supplied by ordinary families from all around the British Isles.

 

Produced by Scott Free Productions and Ridley Scott Associates, the film presents one of the few moments in the calendar where the whole nation steps back from ordinary life. Made possible by Sainsbury's, the film was an experiment to reveal how Britain really celebrates Christmas.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
RSA Films, Fri, 29 Nov 2013 11:42:30 GMT