New York based Animation Production company Blacklist is pleased to announce that director Saiman Chow has joined their roster for US representation and that he’s completed his first spot with them for Ray-Ban via Marcel, Paris.
Brooklyn-based Saiman Chow was born and raised in Hong Kong where he spent his early years obsessed with ghosts and reading manga. At the age of 15, he moved to Los Angeles where he studied illustration and design at the Art Center College of Design. Chow's array of interests lead him into various kinds of projects from design, illustration, and animation to directing. In 2008, he co-founded Golden Lucky, a multidisciplinary design studio based in Brooklyn.
“I am interested in using different techniques because I do not want to limit myself to a certain style or material,” says Chow. “I tend to enlist many approaches to add complexity to a piece, which ultimately helps me stay engaged. The history and practice of paintings, illustration and design all interest me, and my aim is to draw on these lexicons to create my work.”
Chow has worked on projects for clients such as Adidas, VH1, MTV, Fuel and Nike. His most recent project is the latest in the “Never Hide” series for Ray-Ban via Marcel, Paris and Blacklist, New York.
"We are super excited that Mr. Saiman Chow has decided to join Blacklist,” says Andrew Linsk, Executive Producer, Blacklist. "We love his offbeat sensibility and the idiosyncratic approach that he brings to his projects. His body of work is witty, playful, and irreverent----as is the man himself. Saiman is a blast to work with, and we think he fits in really well with the rest of the Blacklist roster. We're also especially pleased that he's NYC based, as we have been looking to expand our stateside offering.”
The stop-motion spot is based on a print ad Ray-Ban had already created featuring nesting dolls. Loving the concept of the matryoshka dolls, Chow wanted to push it further to create a fun and unique animation with many layers that is surprising to the viewer.
“The layers are made of different materials which help add interest to the animation,” explains Chow. “The components are handmade and it is important for them to convey that tactile sense throughout the piece. As the animation is a short one, only 15 seconds, so we wanted to have the piece be visual feast for the entire time frame.”
Chow used a broad range of materials to create the piece. The model's head is made with clay, yarn for the skull and different color paper for the beard. Chow wanted each head within the piece to reflect a distinctive personality and contrast against each other. ”We also used a live chameleon, which was a nice addition against the handmade props,” adds Chow. “The sensibility and timing of the piece was based on the Mondrian styled sunglasses. We wanted the pacing to have a turn of the century, French accordion like feel.”
Credits for Ray-Ban:
Spot title: Rare Prints
Agency: Marcel, Paris
Creative Director: Sebastien Vacherot
Writer: Sebastian Piacentini
Art Director: Bastien Grisolet
Artwork: La Boca
Account Manager: Shannon Eddy
TV Producer: Cleo Ferenczi
Director: Saiman Chow
Production Company: Blacklist, New York
Executive Producer: Michael Neithardt
Producer: Patrick Gantert
Associate Producer: Sophie Gate
Compositor: Fred Kim
Animation: Studio Nos
Creative Directors: Mathew Amonson, Jeremy Bronson
Producer: John Bega
Stop Motion Director: Mathew Amonson
Animators: Mathew Amonson, Luca Vitale
Model Fabrication: Junko Shimizu, Zack Williams, Mathew Amonson
Director of Photography: Mathew Amonson
Music and Sound Design: Antfood
Executive Producer: Sean McGovern
Production Service Company: Wam