Sahale Snacks Gets #NutLust in Captivating Campaign

Sahale Snacks today announced the premiere of its new campaign titled #NutLust, featuring a sassy, classy and playful nod to the popular #FoodPorn social media genre. In twelve short videos, beautiful, vibrant macrophotography and flashy neon typography bring viewers intimately close to Sahale Snacks alluring texture. The visual feast delivers on the best in #foodporn both highlighting the art, and the artful combinations lying inside every bag of Sahale Snacks.

The campaign is from Publicis Groupe’s Power of One solution, PSOne, a bespoke agency for The J.M. Smucker Company.

“We’re thrilled to take Sahale Snacks in this bold new direction with the #NutLust campaign,” said Sara Diepenbrock, director of marketing at Smucker Natural Foods. “With this new creative, we’re able to grab consumers attention in the same way the adventurous ingredients and unique flavor combinations do with every bite.”

“As an emerging brand in a very crowded category, we knew we needed to create a campaign for Sahale Snacks that punched well above its weight,” stated Erica Roberts, executive creative director, PSOne. “#NutLust does just that, turning the idea of #foodporn on its head. Each execution is a beautifully branded piece of social eye-candy.”

This debut campaign for Sahale Snacks isn’t your average #foodporn, it’s full on #NutLust, and its artful macrophotography and cheeky neon typography will leave your taste buds tingling. Each short form video is a miniature film unto itself, opening with titles like 'Almondisiac', 'Cashew Curious' and 'Foursome of Flavor' to name a few.

In each video, the delicious clusters are just too good to resist and revealed as enticing, attention grabbing snacks. Rich jewel tones from the packaging are carried throughout the campaign to create a sensual tone-on-tone ambience, while glimpses of manicured hands ripping open a fresh pomegranate and clusters of honey glazed almonds pressed against lips, intensify the lust.

The campaign primarily lives on social media and online video, with support from paid search. Additionally, the brand will be partnering with influencers to develop content relevant to the curious foodie audience.