Peach
dlmdd
Gear Seven/Arc Studios/Shift
liahome
I Like Music
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Safari Link Takes Funny Cat Videos to a New Level

895

ADD TO COLLECTION

FCB Cape Town taps into one of the most insidious social media habits

Safari Link Takes Funny Cat Videos to a New Level

When tasked to reach a large audience on a small budget by client Safarilink.co.za, FCB Cape Town came up with an idea that taps into one of the most insidious social media habits.

“Cat videos. The internet can’t seem to get enough of them. When our client asked us to come up with a cost effective way to promote their services, we decided to make a few videos of our own, featuring those cats the client is most at home with,” said Executive Creative Director, Mike Barnwell.

The agency created two 20 second ads – Dramatic Cat and Saber Cats – which were placed as pre-rolls before some of YouTube’s most popular cat compilations.



CREDITS

Agency / Creative
Production
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Sports and Leisure, Events

HelloFCB+, Thu, 14 May 2015 14:13:56 GMT